The client had very sporadic sales. During specific periods of the year, sales were almost 400% higher than the average monthly figure. Brand awareness was not very high and most sales came from customers who already knew about the brand.
We built one new sponsored brand campaign for each of the 9 ASINs. This was populated with non-brand related keywords. This enabled potential customers to associate the brand name with the most popular product descriptions. We then added Sponsored Brand Video ads to capitalize on the new ad type. It’s amazing how eye-catching they are!
