Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website. # ClearAds Agency: Maximising Your Amazon Ads ROI ## Sitemaps [XML Sitemap](https://clearadsagency.com/sitemap_index.xml): Includes all crawlable and indexable pages. ## Posts - [How to Safeguard an Amazon Seller Account Against Suspension](https://clearadsagency.com/safeguard-an-amazon-seller-account-against-suspension/): Amazon may suspend accounts due to policy violations, customer satisfaction issues, or operational shortcomings. Amazon account suspension is a serious issue that every seller on Amazon Seller Central must be aware of. Reinstating a suspended Amazon account requires careful action and a well-thought-out plan. Amazon’s seller performance team is responsible for reviewing appeals and determining whether to reactivate your account. Maximizing the use of Seller Central tools is crucial for maintaining the security of one’s Amazon Seller Central Account. When setting up a new Amazon account, it is crucial to follow all the guidelines to avoid the risk of suspension. When setting up a new Amazon. Seller Central account, it is crucial to familiarize yourself with the platform and understand its guidelines. Amazon understands that running a successful business on its platform can sometimes be challenging, which is why it offers a variety of additional resources and support for Amazon sellers. - [Amazon’s 75-Character Title Limit: The Complete Guide for E-Commerce Sellers](https://clearadsagency.com/amazons-75-character-title-limit-the-complete-guide-for-e-commerce-sellers/): Amazon announced its largest listing change in years on June 10, 2026. Product titles in all categories except media must fit within 75 characters, including spaces, starting July 27, 2026. This cuts the old working limit of roughly 200 characters by more than half. To replace the lost space, Amazon introduced Item Highlights, a searchable field of 125 characters that sits below the title in search results and on the product page. The change reflects a wider shift in how people shop: over 60% of Amazon traffic now comes from phones, where long titles get cut off, and Amazon's new Alexa for Shopping assistant reads listings to answer natural-language questions. Keyword-stuffed titles read poorly on both. Sellers who rewrite their titles before the deadline keep control of how their products appear. Those who wait hand the job to Amazon's AI. - [Don’t Run DSP Until Your Product Passes These Tests](https://clearadsagency.com/dont-run-dsp-until-your-product-passes-these-tests/): DSP is one of the most powerful advertising tools available to Amazon sellers, but it is also one of the most misused. Brands that launch DSP before their product is ready spend tens of thousands of dollars generating impressions that produce no return, while the underlying problems that caused the failure remain invisible in the data. This article outlines four tests that determine whether DSP will work for a specific product, drawn from running DSP campaigns for brands spending between $30,000 and $550,000 a month. Each test has a clear pass or fail signal you can verify in your own data today. The fifth consideration, repeat purchase behaviour, is the structural variable that separates brands that build lasting DSP returns from those that pay for awareness with no payback. - [They Paused $48K A Month Of DSP. Nothing Changed](https://clearadsagency.com/they-paused-48k-a-month-of-dsp-nothing-changed/): DSP can drive real growth for a brand, or it can spend tens of thousands of dollars a month taking credit for sales that were going to happen regardless. The difference comes down to five setup decisions: audience negations, funnel budget distribution, attribution accuracy, stage-matched metrics, and incrementality testing. Amazon's January 2026 attribution change has exposed how many DSP accounts were running on phantom credit, and brands across the spend spectrum are now seeing their dashboard numbers shrink. That shrinkage is not the campaigns getting worse. It is the reporting getting honest. This piece walks through each of the five mistakes that cause a DSP account to claim credit without causing revenue, and the specific fix for each one, so you can audit any account in roughly ten minutes. - [Amazon Just Split Your Reviews. Your ACoS Is Next](https://clearadsagency.com/amazon-just-split-your-reviews-your-acos-is-next/): Amazon's review split, which began on February 12th, 2025, has ended the pooling of reviews across variation families where products differ in anything beyond cosmetic attributes. For years, sellers launching new variants could inherit a parent ASIN's accumulated social proof from day one. That mechanism no longer works for products differing in taste, formula, material, or performance. The consequence is not simply a lower review count on individual listings: the effect runs through click-through rate, conversion rate, and advertising cost in sequence. E-commerce brands generating $3M or more annually with multi-variant catalogues face a structural shift in how social proof works on Amazon, and the primary recovery tool — Vine enrolment — is locked for the ASINs that need it most once the split lands. - [5 Ways Amazon DSP Can Take Your Rival’s Customers](https://clearadsagency.com/5-ways-amazon-dsp-can-take-your-rivals-customers/): Amazon DSP gives e-commerce brands access to five distinct targeting strategies for reaching competitor audiences: purchase timing retargeting, product views targeting, complementary product audiences, lookalike modeling through Amazon Marketing Cloud, and algorithm-driven overlap audiences. These strategies exist because Amazon holds purchase, browsing, and subscription data across its entire marketplace, data no third-party platform can replicate. Brands spending between $30,000 and $550,000 per month on Amazon advertising use these methods to reach shoppers at the exact moment a purchase decision is forming. The strategies differ in who they target and when: some go after buyers about to reorder, others target shoppers still comparing options, and others find buyers who have never encountered the brand. Each approach works best when paired with the right creative and the right exclusion logic. - [Amazon DSP vs Sponsored Display: Which One Actually Works for Scaling Brands](https://clearadsagency.com/amazon-dsp-vs-sponsored-display-which-one-actually-works-for-scaling-brands/): Amazon DSP and Sponsored Display are both display advertising tools on Amazon, but they serve different purposes, operate on different infrastructure, and suit different stages of brand growth. Sponsored Display is a self-serve retargeting tool accessible to any seller with no minimum spend, using Amazon's first-party shopping data to reach audiences within Amazon's ecosystem. Amazon DSP is a programmatic demand-side platform that reaches shoppers across Amazon and more than 150 off-Amazon environments, including Prime Video and connected TV inventory that no self-serve format can access. The most significant capability gap is competitor conquest at the ASIN level: DSP can target shoppers who viewed a specific competitor's product and did not purchase, a targeting precision that Sponsored Display cannot replicate. Most brands considering DSP have not yet extracted full value from Sponsored Display, and the clearest decision signal is total monthly ad spend, with $15,000 as the threshold where DSP testing becomes worth exploring and $50,000 as the level where DSP is typically underrepresented. - [The Amazon Ad Metric Killing Your Margin](https://clearadsagency.com/the-amazon-ad-metric-killing-your-margin/): ACoS is the default Amazon advertising metric, but for established brands it can mask a serious problem: paying for sales that organic rank used to deliver for free. TACoS, which measures total ad spend against total revenue including organic, is the metric that reveals whether an ad strategy is generating incremental growth or quietly replacing it. As Amazon's advertising market has matured — the platform reported $46.9 billion in advertising revenue in 2024, according to the company's Q4 earnings report — the gap between sellers who optimise for ACoS and those who optimise for TACoS has become one of the clearest dividing lines in account performance. Brands spending between $30,000 and $550,000 a month on Amazon ads frequently show healthy ACoS figures while TACoS trends in the wrong direction. Understanding the difference between the two metrics, and running a simple two-minute calculation to locate yourself on that spectrum, is the starting point for fixing it. - [Your ROAS Isn’t a PPC Problem](https://clearadsagency.com/your-roas-isnt-a-ppc-problem/): When ROAS drops, most sellers open Campaign Manager. They adjust bids, tighten match types, and review budgets — and the number stays flat. The real problem is often the listing itself. Amazon's Search Query Performance report, found inside Brand Analytics, runs a three-stage funnel breakdown on your top ASINs. It compares your click rate, add-to-cart rate, and purchase rate against the market benchmark for your category. A $6,600 spend with zero orders traced to a stage-two listing failure — not a bidding error. As AI-driven advertising becomes the default on Amazon, understanding where buyers drop out of your funnel matters more than ever. Sellers who can read the SQP report and act on it have a structural advantage over those chasing ROAS through bid adjustments alone. - [Amazon Is Hiding Revenue From You — And It’s In Your Account Right Now](https://clearadsagency.com/amazon-is-hiding-revenue-from-you-and-its-in-your-account-right-now/): Amazon's Campaign Manager does not show all the revenue your ads generate. In a standard account audit last month, a supplement brand had $78,400 in revenue sitting in a report column most sellers never open — 58 days of real sales, real customers, real purchases driven by their advertising — completely absent from Campaign Manager. This is not a tracking error. It is not a platform glitch. It is a structural gap in how Amazon attributes revenue, and it affects bid decisions, budget decisions, and pause decisions across every account running Sponsored Products ads. - [Your Amazon Ad Structure Is Starving the Algorithm — Here’s the Fix](https://clearadsagency.com/your-amazon-ad-structure-is-starving-the-algorithm-heres-the-fix/): Key Takeaways - [Amazon Is Charging You for Having Too Little Stock And Too Much](https://clearadsagency.com/amazon-is-charging-you-for-having-too-little-stock-and-too-much/): Amazon has built a fee structure where carrying too much inventory costs you and carrying too little costs you too. The low-inventory fee, introduced in April 2024 and restructured in January 2026, charges sellers up to $1.11 per unit when individual FNSKUs fall below 28 days of supply. For a seller moving 50 units a day, that is over $1,300 per month from a single SKU in the middle fee band. At the same time, Amazon's DD+7 disbursement policy locks revenue for seven days post-delivery, compressing the working capital available to fund restocks. With overseas lead times of 60 to 120 days and ASIN-level restock limits capped at 90 days, accounts are navigating a window that gets narrower the faster they grow. - [Why Raising Your Amazon Ad Budget Is Making Your ROAS Worse](https://clearadsagency.com/why-raising-your-amazon-ad-budget-is-making-your-roas-worse/): Amazon advertising costs have risen 10 to 15% annually across the platform, with competitive categories climbing 25 to 35%, and the brands responding with bigger budgets are the ones losing the most return on ad spend. The cause is structural: Amazon's algorithm has shifted from a pure bid auction to a system that weights conversion rate, creative quality, and listing performance alongside the bid itself. A product converting at 15% will now outrank a product bidding twice as much but converting at 5%, because Amazon optimises for revenue per click across the entire marketplace. Within that environment, adding budget to a weak listing accelerates the problem rather than solving it. The fix is a diagnostic sequence that starts with the listing, moves through conversion data, and only reaches bid strategy at the final step. - [Amazon Is Holding Six Figures of Your Money Right Now (And It’s Not in Your P&L)](https://clearadsagency.com/amazon-is-holding-six-figures-of-your-money-right-now-and-its-not-in-your-pl/): Amazon's DD+7 payment structure locks seller revenue from the moment of sale until seven days after confirmed delivery, creating a permanent float that never disappears as long as a brand sells on the platform. For a brand generating $10,000 per day, that float sits at roughly $100,000 at any given moment. This capital earns nothing, cannot be reinvested, and is almost never accounted for in a seller's profit and loss model. The omission matters because DD+7 is not a cash flow inconvenience. It is an operating cost with a calculable annual value, one that grows in proportion to revenue and compounds the pressure on scaling brands at exactly the wrong time. Amazon introduced the structure to protect customers from fraudulent sellers, a legitimate reason that does not change the financial reality for the brands funding it. - [Amazon Just Gave You a Data Analyst. Most Brands Don’t Know It Yet](https://clearadsagency.com/amazon-just-gave-you-a-data-analyst-most-brands-dont-know-it-yet/): Amazon's MCP server integration with Amazon Marketing Cloud removes the SQL barrier that has kept most brands from using AMC's full attribution and audience capabilities. Since February 2026, sellers and agencies can query AMC directly in plain English — asking multi-touch attribution questions, building rule-based DSP audiences, and surfacing frequency curves without writing a single line of SQL. AMC has held this data for years. Path-to-purchase sequences, new-to-brand rates by channel, DSP influence on conversions credited elsewhere — all of it has been available and largely unused because access required technical resources most brands do not have in-house. The integration closes that gap. What it does not change is the strategic judgment required to ask meaningful questions, interpret the results correctly, and make sound budget and audience decisions based on them. - [AI Is Crawling Your Website Right Now — And Google Analytics Can’t See Any Of It](https://clearadsagency.com/ai-is-crawling-your-website-right-now-and-google-analytics-cant-see-any-of-it/): AI crawlers are visiting websites thousands of times per week, and standard analytics tools like GA4 have no way to detect them. This is not a bug or an oversight. GA4 fires when a browser runs a JavaScript tracking script. AI bots fetch raw HTML directly over HTTP and never open a browser, which means the script never runs and GA4 records nothing. Over three weeks, Clear Ads tracked 10,932 AI bot visits from 11 systems on their own website using server-side middleware, during a period when Google Search Console showed just 231 human clicks. The AI systems included ChatGPT, Meta AI, Amazon Q, ClaudeBot, SearchGPT, Apple AI, TikTok AI, Perplexity, DuckDuckGo AI, and Gemini Research. Each returned on regular schedules measured in hours. This traffic matters commercially because AI referral visitors are pre-qualified before they arrive. They have already read a synthesised recommendation from an AI assistant. They convert at rates up to nine times higher than organic search traffic. Brands with no visibility into AI bot activity are making content and SEO decisions without half the data. - [The Hidden Google Setting That Controls Whether AI Buys Your Products](https://clearadsagency.com/the-hidden-google-setting-that-controls-whether-ai-buys-your-products/): Google's Universal Checkout Protocol (UCP) is reshaping how purchases happen inside AI search. When someone searches in AI Mode or the Gemini app and Google recommends a product, the checkout experience no longer requires leaving Google. But access to that checkout layer is controlled by a single Merchant Center attribute most brands have never heard of: native_commerce. Set to true, it makes a product eligible for the Buy button inside AI Mode. Missing or set to false, that product does not exist in Google's checkout system, no matter how clean the rest of the feed looks. This is not a ranking signal. It is a binary gate. Beyond the attribute itself, two further dependencies determine whether checkout actually works: the supplemental feed must carry accurate, current product data, and the brand's payment service provider must support Google Pay token-based transactions through the Agent Payments Protocol. Google's own documentation recommends handling this through supplemental feeds rather than primary feed edits, specifically to avoid disrupting existing Shopping Ads campaigns. For Amazon sellers with Shopify storefronts, getting into UCP checkout represents a meaningful shift in where conversions can happen, but only if all three components are in place before the protocol's wider rollout. - [OpenAI Just Quit Native Checkout. Here’s What Actually Happened](https://clearadsagency.com/openai-just-quit-native-checkout-heres-what-actually-happened/): https://youtu.be/DAbRBs51kCU - [Microsoft Built The AI Visibility Tool Google Still Doesn’t Have — Here’s What We Found](https://clearadsagency.com/microsoft-built-the-ai-visibility-tool-google-still-doesnt-have-heres-what-we-found/): General Summary - [TikTok’s Shipping Mandate Just Died — Here’s Why It’s Coming Back](https://clearadsagency.com/tiktoks-shipping-mandate-just-died-heres-why-its-coming-back/): TikTok's February 17th reversal of its U.S. shipping mandate looked like a win for sellers. The March 31st compliance deadline was cancelled. All four fulfillment options stayed active. Agency executives who had spent weeks rewriting logistics plans exhaled. But the reversal email contained three words that change everything: "at this time." Those words are a timeline, not a cancellation. TikTok entered the U.S. market in September 2023 needing seller inventory and product breadth to keep 170 million American users scrolling. That strategy worked — the platform generated $15.8 billion in U.S. sales in 2024 and is projected to clear $20 billion in 2025. Now the platform has the scale to tighten control over its logistics infrastructure, the same move Amazon made with FBA over a decade. The mandate failed because TikTok tried to compress a multi-year transition into four weeks. The direction has not changed. Sellers who use the pause to build compliant logistics systems, particularly the Upgraded TikTok Shipping and MCF Preferred Pricing combination, will be positioned ahead of every competitor still treating this as a permanent rollback. - [AI Bots Are Visiting Your Website — And You Can’t See Them](https://clearadsagency.com/ai-bots-are-visiting-your-website-and-you-cant-see-them/): AI systems are already crawling your website, reading your content, and deciding whether to recommend your brand every time a potential customer asks them a relevant question. For Amazon sellers generating significant revenue, this is not a future concern — it is happening right now, at scale, entirely outside the visibility of standard analytics tools. Over 51% of all internet traffic is now automated bots, a threshold crossed for the first time in 2024. AI crawlers specifically account for over 4% of all web requests globally. Standard tools like Google Analytics 4 cannot detect any of this activity because they rely on client-side JavaScript that AI bots never execute. The brands that understand this gap and start measuring AI visibility today will be the ones showing up when their customers ask AI what to buy. The ones that wait will be recommending their competitors without knowing it. - [Reddit Is the Most Important SEO Channel You’re Ignoring](https://clearadsagency.com/reddit-is-the-most-important-seo-channel-youre-ignoring/): https://youtu.be/5rP74Zq1BGk?si=JUNnLlgBCQ2RD4N7 - [Why Amazon Ads Agencies Without Claude Will Fall Behind](https://clearadsagency.com/why-amazon-ads-agencies-without-claude-will-fall-behind/): Amazon's launch of the Ads MCP Server in February 2025 removed the last major technical barrier between AI agents and live campaign management. The Model Context Protocol, an open standard built by Anthropic, lets tools like Claude talk directly to Amazon's advertising API. Tasks that required 15-20 minutes of manual navigation now execute in a single sentence. Agencies that understand this shift are restructuring how they operate. Those that do not are watching their cost base become incompatible with what the market will bear. Amazon ad revenue hit $68 billion in 2024, up 22% year-over-year in Q4 alone, and average CPC is rising. The margin pressure was already real. AI changes who absorbs it. - [Your Google Rankings Don’t Matter to AI — Here’s What Does](https://clearadsagency.com/your-google-rankings-dont-matter-to-ai-heres-what-does/): https://youtu.be/_4YgsteJrQI?si=ZHBzwnP_tZsyD9hQ - [89% of What Works on ChatGPT Doesn’t Work on Perplexity](https://clearadsagency.com/89-of-what-works-on-chatgpt-doesnt-work-on-perplexity/): https://youtu.be/2fZCcW2HWyg?si=QJhdDNxUwsqbCBWi - [Amazon’s AI Can Now Buy Products Without Your Customer Lifting a Finger](https://clearadsagency.com/amazons-ai-can-now-buy-products-without-your-customer-lifting-a-finger/): Amazon's Rufus AI has introduced an auto-buy feature that completes purchases on behalf of customers when a set price or availability condition is met. A Prime member tells Rufus to buy a product when it drops below a target price, then walks away. Rufus checks pricing every 30 minutes, and when the trigger fires, the purchase completes automatically using the customer's default payment details. There is no comparison screen. There is no cart. The customer receives a notification and has 24 hours to cancel. For sellers, this represents the most significant structural change to Amazon's purchase funnel since Prime shipping. The sale can now happen before any customer ever sees your listing. - [Amazon’s AI Is Rewriting Your Listings Without Permission (How to Stop It)](https://clearadsagency.com/amazons-ai-is-rewriting-your-listings-without-permission-how-to-stop-it/): Amazon is running an AI initiative called Project Starfish that scrapes brand websites, third-party retailer pages, and product databases to rewrite listing content at scale. Reported by Business Insider in July 2025, the program has already affected over 900,000 sellers. Amazon's stated goal is to build the most comprehensive product knowledge base in the world. The commercial motivation is explicit: internal documents estimate Project Starfish will contribute $7.5 billion in additional gross merchandise sales. Amazon sees this as a catalog quality initiative. Sellers are experiencing it as an unauthorized rewrite of their brand content, with limited recourse and inconsistent Seller Support responses. - [Your Listing Are Invisible to Amazon’s AI (Here’s The Fix)](https://clearadsagency.com/your-listing-are-invisible-to-amazons-ai-heres-the-fix/): Amazon's search infrastructure has shifted away from keyword matching toward a graph-based AI architecture. COSMO, Amazon's Common Sense Knowledge Generation system, maps relationships between products, buyer intent, and purchase behavior at scale. Rufus, the shopping AI built on top of it, answers shopper queries by retrieving information directly from listing content through a process called Retrieval-Augmented Generation. The practical consequence for sellers is significant: listings that provide incomplete structured data are not recommended. Rufus does not guess. It routes shoppers toward whichever listing provides the most complete, machine-readable information. Across more than 600 million products, the listings that give Rufus the most to work with receive disproportionate traffic. The sellers who understand this shift and audit their backend fields are capturing organic rankings that keyword optimization alone cannot recover. - [Amazon’s Hidden Promotion Audiences (And The Strategy That Changes When You Use Them)](https://clearadsagency.com/amazons-hidden-promotion-audiences-and-the-strategy-that-changes-when-you-use-them/): https://youtu.be/BclXsMIc1sk?si=Z-Ap7HhcVyACr3Bx - [How Sellers Are Actually Using Amazon’s MCP Server Right Now](https://clearadsagency.com/how-sellers-are-actually-using-amazons-mcp-server-right-now/): Amazon sellers are no longer waiting for AI advertising tools to mature. They are connecting AI assistants directly to their Amazon Ads accounts through MCP servers and running real optimization workflows today. The setup process requires no coding, no API keys, and no terminal commands. Connectors like Marketplace Ad Pros offer a direct integration with Claude that takes under five minutes to configure. Sellers are using plain-language prompts to find wasted spend, pause underperforming campaigns in bulk, generate instant performance reports, expand campaigns to new markets, and discover competitor ASINs hiding in search term data. One seller identified $4,300 in wasted spend from a single prompt. Agencies report up to 90% reductions in report preparation time. The technology is real, the results are measurable, and the cost math favours sellers doing serious volume. The risks are equally real: acting without approval gates, over-connecting servers, and expecting AI to compensate for poor account fundamentals are the mistakes costing sellers money right now. MCP is also expanding beyond advertising into broader Seller Central data and cross-platform integrations, which means the sellers learning these workflows today are building a structural advantage for the next twelve months. - [Agentic Commerce: How AI Shopping Agents Will Change Amazon Forever](https://clearadsagency.com/agentic-commerce-how-ai-shopping-agents-will-change-amazon-forever/): Agentic commerce represents the most significant structural change to e-commerce since the invention of the search bar. Instead of customers browsing, comparing, and purchasing products themselves, AI agents now perform these tasks autonomously. Amazon's Rufus has evolved from a conversational product assistant into a system capable of monitoring prices and completing purchases without human intervention. Google's Universal Commerce Protocol extends the same principle across the open web, enabling any AI agent to discover, compare, and buy products from any retailer. For Amazon sellers generating $3M or more in annual revenue, this shift demands a fundamental rethink of optimization strategy: the "buyer" evaluating your listing may be an AI system that never displays a search results page, never sees your main image, and never reads your listing the way a human would. Sellers who understand this transition and optimize for agent understanding through data completeness, review depth, intent-focused content, and operational reliability are positioning themselves for the next era of e-commerce. Sellers who continue optimizing exclusively for human browsers face increasing invisibility as AI-mediated purchases grow quarter over quarter. - [Amazon’s Rufus & COSMO Algorithms Explained: How AI Search Actually Works](https://clearadsagency.com/amazons-rufus-cosmo-algorithms-explained-how-ai-search-actually-works/): Amazon is replacing its legacy keyword-matching search infrastructure with a two-layer AI system that fundamentally changes how products get discovered. COSMO, a knowledge graph framework that maps relationships between products, use cases, audiences, and needs, serves as the intelligence layer. Rufus, the customer-facing AI shopping assistant launched in 2024, queries those knowledge graphs in real time to answer shopper questions and surface product recommendations. This transition mirrors a broader industry shift: Google, TikTok, and other major platforms are all moving from keyword-based retrieval to intent-based AI discovery. For Amazon sellers generating $3M or more in annual revenue, this shift carries real consequences. Listings optimized exclusively for keyword indexing are losing visibility to listings that communicate clear product identity, defined use cases, and specific audience fit. The sellers adapting their optimization strategy to feed COSMO accurate, structured product information are capturing disproportionate visibility as AI-driven traffic grows from 14% of Amazon's total search volume toward a projected majority within the next two to three years. - [How to Optimize Your Amazon Listing for Rufus AI (The New SEO)](https://clearadsagency.com/how-to-optimize-your-amazon-listing-for-rufus-ai-the-new-seo/): Amazon's Rufus AI has fundamentally changed how products get discovered on the marketplace. Launched in beta in 2024 and now available to over 250 million shoppers, Rufus interprets shopper intent through conversational queries rather than matching keywords to search terms. The shift demands a new approach to listing optimization: one built around descriptive noun phrases, problem-solution content framing, and complete backend attributes rather than keyword density and indexing tactics. Sellers generating $3M or more in annual revenue face the highest stakes, because Rufus-driven traffic represents an entirely separate discovery channel that traditional SEO does not capture. Early adopters report meaningful conversion rate improvements, and the gap between Rufus-optimized and traditional listings widens every quarter as Amazon accelerates AI integration across the platform. - [Does Amazon Dayparting Save Money or Destroy Campaigns?](https://clearadsagency.com/does-amazon-dayparting-save-money-or-destroy-campaigns/): Dayparting on Amazon, the practice of scheduling ad campaigns to run only during certain hours, is widely recommended and widely misapplied. Unlike Google and Facebook, where ad scheduling is standard practice on interruption-based platforms, Amazon's algorithm learns from continuous performance data. Introducing gaps through overnight pauses forces the algorithm to relearn, raising CPCs by 15 to 30% during active hours and often erasing any savings from the paused periods. The strategy produces measurable ROI in 3 specific situations: high-ticket products where research happens at night and purchases happen during the day, categories with extreme time-based conversion patterns of 3x or more, and accounts that exhaust their daily budget before peak hours arrive. Applied during new launches, with insufficient data, or in categories with modest time variation, dayparting consistently hurts performance. Amazon's native budget rules support peak-hour boosting but cannot pause campaigns or lower bids; full scheduling control requires tools like Pacvue (from $1,000 per month) or Intentwise (from $500 per month). A structured 5-step data analysis process using 60 days of hourly report data identifies whether an account qualifies before any changes are made. In 2026, Amazon Marketing Stream and AI-driven tools have made real-time reactive scheduling possible for enterprise accounts, but the core principles remain unchanged for most sellers. - [What Is the Amazon Frequently Returned Item Badge and How Do You Remove It?](https://clearadsagency.com/what-is-the-amazon-frequently-returned-item-badge-and-how-do-you-remove-it/): Amazon's Frequently Returned Item badge is one of the most damaging warnings a listing can receive. It appears automatically when a product's trailing 3-month return rate rises significantly above the category average, and Amazon provides no appeal mechanism to challenge or remove it manually. The badge sits above the fold on product detail pages, directly below reviews, where shoppers see it before making a purchase decision. Conversion rates drop 25 to 50% for affected listings, setting off a cascade of lower sales, reduced ranking, and further sales decline. Category return thresholds vary widely, from 2.9% for grocery and gourmet products to 12.8% for backpacks and luggage, which means a return rate that looks healthy in one category can trigger the badge in another. Recovery requires sustained improvement across packaging, listing accuracy, product quality, and customer support, typically over 60 to 120 days. Sellers who monitor Voice of the Customer weekly and maintain a safety margin below their threshold can prevent the badge from appearing in the first place. - [Why Does Your Amazon DSP Campaign Look Like It’s Failing (And What Does AMC Show Instead)?](https://clearadsagency.com/why-does-your-amazon-dsp-campaign-look-like-its-failing-and-what-does-amc-show-instead/): Amazon DSP campaigns routinely look like failures in Seller Central because the platform's default reporting credits only the last ad a customer clicked before purchasing. Every awareness impression, every consideration touchpoint, every display view that built intent before the final click disappears from the record. The result is a systematic distortion: Sponsored Products campaigns appear to carry the full weight of conversions they did not start, while DSP campaigns that initiated the customer journey receive zero credit. Amazon Marketing Cloud resolves this by tracking anonymized users across every touchpoint in sequence, using Amazon's own first-party data. When brands run the Path to Purchase report in AMC, they typically find that DSP influenced 35 to 45% of conversions attributed to other campaigns in Seller Central. The practical consequence is that brands spending $30,000 to $100,000 per month on DSP are frequently cutting or pausing campaigns that are actively feeding their best-performing Sponsored Products. A 3-phase framework using AMC measurement, controlled budget allocation, and audience refinement brings DSP performance into view and creates the conditions for profitable scaling. - [What Is Amazon’s Ads MCP Server and How Does It Change Campaign Management?](https://clearadsagency.com/what-is-amazons-ads-mcp-server-and-how-does-it-change-campaign-management/): Amazon's Ads MCP Server, launched to open beta on February 2nd, 2025, represents a structural change in how Amazon advertising campaigns are managed. Model Context Protocol is an open standard that Anthropic released in late 2024 to solve the integration problem between AI agents and software platforms. Before MCP, connecting any AI tool to any platform required a custom integration built and maintained separately. Amazon's MCP server collapses that requirement: any AI agent supporting the protocol can now interact directly with Amazon Ads, creating campaigns, pulling reports, optimizing bids, and executing multi-marketplace expansions through plain-language instructions. Sellers with Amazon Ads API credentials can access this capability today. The shift moves campaign management from interface navigation to outcome description, with the AI handling execution. Early adoption data from Meta Ads automation points to content scaling improvements above 80% and time-to-market reductions of 65% for teams that moved first. The adoption window for meaningful competitive advantage is estimated at 12 to 24 months. Security concerns are real and documented, but Amazon's hosted server architecture and a structured approval protocol reduce risk to manageable levels for professional operations. - [Will Half of E-Commerce Websites Become Irrelevant by 2026?](https://clearadsagency.com/will-half-of-e-commerce-websites-become-irrelevant-by-2026/): On January 11th, 2025, Google announced the Universal Commerce Protocol (UCP) at the National Retail Federation conference: an open standard that allows AI agents to complete purchases without customers ever landing on a retailer's website. The protocol already integrates with Shopify, Walmart, Target, Visa, Mastercard, and Stripe, and brands including Lowe's, Michaels, and Reebok have live Business Agents answering product questions directly inside Google Search. Unlike failed predecessors such as Amazon Rufus and ChatGPT Shopping, UCP solves the integration bottleneck by letting retailers connect once and become accessible to every AI agent that speaks the protocol. Google takes no transaction fees and captures no customer data, positioning itself as neutral infrastructure rather than a marketplace competitor. The shift rewards clean, machine-readable product data and reliable APIs over advertising spend. Brands that act in the next 90 days can establish compounding advantages in AI recommendation algorithms. Those that wait will not lose rankings; they will become invisible whenever an AI agent makes a purchase decision on a customer's behalf. - [Why Will Amazon DSP Overtake Every Other Ad Platform?](https://clearadsagency.com/why-will-amazon-dsp-overtake-every-other-ad-platform/): Amazon DSP is positioned to overtake Google DV360, The Trade Desk, and Meta's programmatic offerings by 2027, according to projections from Forrester and eMarketer. The platform's advantage rests on 3 structural factors competitors cannot replicate. First, Amazon's buying data covers 90 percent of US households and accounts for 40 percent of US online shopping, providing actual purchase behaviour rather than intent signals or social interactions. Second, Amazon Marketing Cloud's AI predicts purchases before they happen: H&R Block recorded 144 percent conversion lift and Unilever achieved 25 percent ROAS improvement through predictive repurchase targeting. Third, Amazon has converted streaming from an awareness channel into a direct conversion channel through Interactive Video Ads and shoppable formats on Prime Video and partner platforms, with brands reporting 8x to 20x ROAS on shoppable streaming campaigns. DSP ad revenue grew 24 percent year-over-year in 2025, and the 2025 attribution rebuild resolved the double-counting issues that undermined advertiser confidence in the platform between 2019 and 2024. Major consumer goods companies including Procter & Gamble and Unilever have moved significant portions of their programmatic budgets into DSP as primary strategy rather than testing. - [Why Does Your November Profit Disappear by January?](https://clearadsagency.com/why-does-your-november-profit-disappear-by-january/): Amazon's extended holiday return window allows customers to return November and December purchases until January 31st, creating 91 days of post-sale uncertainty on every Q4 transaction and transferring all post-holiday risk to sellers. A real account analysis shows how $109,000 in November sales became $16,000 in losses through visible refunds plus 4 categories of hidden fees: retained referral fees, non-refundable FBA fulfillment fees, refund administration fees, and elevated January storage charges on returned units awaiting inspection. Return rates vary from 2 percent for books to 34 percent for plus-size clothing, with holiday spikes pushing giftable categories toward the thresholds that trigger Amazon's Frequently Returned badge and a 25 to 50 percent conversion rate drop. Eight tactics covering listing accuracy, pre-shipment quality control, packaging redesign, post-purchase support, return reason analysis, weekly dashboard monitoring, a 10 to 15 percent cash reserve, and December liquidation timing combine to reduce return-driven losses by 40 to 60 percent within 90 days. The brands that keep Q4 profits are not those with the highest sales figures. They are the ones who protect the margin after January ends. - [Why Did Your PPC Campaigns Suddenly Stop Being Profitable?](https://clearadsagency.com/why-did-your-ppc-campaigns-suddenly-stop-being-profitable/): Amazon's January 15th, 2026 FBA fulfillment fee increase of eight cents per unit, the first direct hike in two years, has quietly invalidated break-even ACoS calculations across the platform. Combined with 10 to 20 percent CPC increases and the 2025 changes to storage fee periods and dimensional weight calculations, the margin squeeze is compounding from multiple directions simultaneously while Seller Central dashboards continue marking campaigns green. The fix requires 3 adjustments: recalculate break-even ACoS targets using current fee levels (which typically drops targets 1.5 to 3 points), track CPC trends at the campaign level rather than relying on ACoS alone, and make surgical bid reductions on mid-performing campaigns rather than cutting budgets broadly. One brand reduced bids 15 percent on 6 mid-performing campaigns and recovered $525 in monthly wasted spend with only an 8 percent drop in sales volume. Dynamic bidding with down-only rules and budget reallocation from broad-match discovery to proven exact-match campaigns can restore profitability within 30 days without sacrificing the organic rank that compounding traffic builds over time. - [Why Did Everyone Quit Amazon DSP (And Why Are They Coming Back in 2026)?](https://clearadsagency.com/why-did-everyone-quit-amazon-dsp-and-why-are-they-coming-back-in-2026/): Between 2019 and mid-2024, Amazon DSP developed a reputation for inflated attribution, with industry estimates suggesting 20 to 40 percent of credited sales were non-incremental. Brands would run campaigns for 60 to 90 days, see impressive ROAS figures, pause everything, and watch revenue stay exactly flat. The cause was last-click attribution with short lookback windows that gave DSP full credit for purchases that would have happened organically. Amazon responded with a complete attribution rebuild in 2025, introducing multi-touch attribution with AI modeling, lookback windows of up to 5 years in Amazon Marketing Cloud, and randomized controlled trials that measure actual causal lift against a suppressed control group. Early results from the new framework are measurable: H&R Block recorded 144 percent conversion lift on new-customer campaigns, a pet supplement brand proved $47,000 in incremental revenue on $12,000 in spend, and a kitchen gadget brand improved DSP efficiency by 35 percent by reallocating budget away from high-propensity audiences. Amazon DSP ad revenue grew 24 percent year-over-year in 2025. For brands that abandoned DSP based on 2023 experiences, the specific attribution failures that drove that decision have been rebuilt. - [What Is the Window Product Attribution Problem Costing Your Amazon Business?](https://clearadsagency.com/what-is-the-window-product-attribution-problem-costing-your-amazon-business/): Amazon sellers using standard profit tools like Sellerboard face a critical attribution blind spot: window products that drive ad clicks but generate most of their catalog value through cross-sell purchases that default attribution cannot track. One seller nearly paused a campaign showing 62 percent ACoS that was generating $17,000 in annual profit through accessory sales invisible to their dashboard. The free Purchased Product Report inside Seller Central reveals this hidden revenue by displaying both the advertised ASIN and the actual purchased ASIN, exposing cross-sell patterns that transform apparent losers into high-ROAS campaigns. Categories with the highest attachment rates include Beauty at 40 to 60 percent, Kitchen at 35 to 50 percent, and Electronics at 25 to 40 percent. A 5-stage framework covering identification, measurement, protection, amplification, and re-measurement over 3 months allows brands to capture true campaign profitability and stop cutting their most effective traffic sources based on incomplete data. Amazon's default attribution was built to track one click and one sale. That model does not reflect how customers actually shop. - [What Is Amazon Creative Studio & Should You Actually Use It?](https://clearadsagency.com/what-is-amazon-creative-studio-should-you-actually-use-it/): Amazon Creative Studio is a free AI tool inside the Ads Console that transforms existing product photos into professional lifestyle images, animated videos, and voiceover audio. Available across 10 markets including the US, UK, and major European territories, the tool has expanded steadily since its late 2024 beta launch. Early testing across multiple accounts shows AI-generated creative producing click-through rates up to 40 percent higher than manually produced alternatives. The 3 core features are Image Generation, Video Generation, and the Creative Agent chat, which generates and refines assets through a conversational interface. Output quality depends heavily on prompt construction: effective prompts specify audience context, concrete visual details, and emotional tone. The tool excels for simple consumer goods and sellers without existing agency relationships. Its limitations include inconsistent brand guideline matching, occasional policy rejections on AI content, and difficulty interpreting complex products. For sellers currently running ads with basic listing images, Creative Studio eliminates the cost and time barriers that previously separated professional creative from DIY output. - [What Does TikTok’s Amazon Fulfillment Partnership Actually Mean for Sellers?](https://clearadsagency.com/what-does-tiktoks-amazon-fulfillment-partnership-actually-mean-for-sellers/): TikTok's quiet crackdown on seller-fulfilled orders coincides precisely with Amazon's January 15th, 2026 launch of MCF Preferred Pricing, offering a 15 percent fulfillment discount and $1-per-unit FBA credits capped at $50,000 annually. For sellers processing 1,000 or more monthly TikTok orders with gross margins above 30 percent, the combined savings exceed $40,000 per year. The integration requires only existing FBA inventory and a $50 to $200 monthly app subscription, with orders routing and tracking automatically through tools including WebBee and GeekSeller. Charm.io analytics show TikTok Shop and Amazon sales move together at a 0.77 correlation coefficient, revealing that the two platforms serve different stages of the same purchase journey rather than competing for the same transaction. This signals a structural shift in e-commerce: discovery platforms and fulfillment networks are converging into complementary infrastructure. Channel-agnostic brands with centralised inventory benefit most. Sellers building TikTok-only businesses now carry two layers of platform risk, and mid-tier sellers too small for volume discounts face the sharpest squeeze. - [Should You Pause That Amazon Keyword? 5 Checks Before You Kill Your Organic Sales](https://clearadsagency.com/should-you-pause-that-amazon-keyword-5-checks-before-you-kill-your-organic-sales/): Pausing an Amazon PPC keyword carries hidden costs that far exceed the visible ad spend savings. When a keyword is paused, Amazon's algorithm loses the historical data built from every click and conversion on that term. Organic rank erodes as competitors absorb that search real estate. Reactivation typically costs 2 to 3 times more in cost-per-click. A single high-ACoS keyword can drive $15,000 or more in monthly organic revenue that never appears in advertising reports. Before pausing any keyword, five checks should be completed: confirm the keyword has at least 20 clicks with zero sales, compare its conversion rate against the category average, identify the keyword's strategic role as a ranking or harvesting keyword, extract profitable search terms through N-gram analysis, and review placement-level performance to rule out a positioning problem. Keywords that pass all five checks and still fail to convert typically point to listing issues such as images, copy, or A+ content, not targeting problems. Amazon's A9 algorithm treats paused keywords as dead signals rather than dormant assets, which is why the decision to pause should be treated as a strategic move, not routine maintenance. - [How Does Keplo Find the Real Reasons Your Amazon Listings Don’t Convert?](https://clearadsagency.com/how-does-keplo-find-the-real-reasons-your-amazon-listings-dont-convert/): Keplo is an AI-powered listing optimization tool that scrapes over 100 reviews, customer questions, and Amazon Rufus AI data to identify the specific purchase barriers preventing conversions on any given ASIN. Traditional image optimization relied on guesswork or hours of manual review analysis. Keplo automates that process and goes further: it generates finished AI images directly from the barriers it identifies, ready to upload without a designer. An analysis of a Metronic Poly Mailers listing found five critical issues, including perceived thin material (30 mentions), size confusion (25 mentions), and adhesive strength doubts (20 mentions), each quantified by frequency and conversion impact. The flywheel math behind even a modest conversion improvement is significant. One brand moving from 2 percent to 2.96 percent conversion added $10,000 per month in direct revenue, before the compounding effects of improved organic rank and reduced advertising cost of sales were counted. For Amazon sellers doing $3M or more in annual revenue, listing images are not a design decision. They are an engineering problem, and Keplo treats them as one. - [How Do Amazon Negative Keywords Actually Stop You From Wasting Ad Spend?](https://clearadsagency.com/how-do-amazon-negative-keywords-actually-stop-you-from-wasting-ad-spend/): Amazon sellers waste 28 to 40 percent of their ad budgets on searches that will never convert, a pattern that appears in 80 percent of the 7 and 8-figure accounts audited each week by PPC agencies. One agency alone recovered $381,000 in wasted spend for a single client by implementing a structured negative keyword strategy. The system offers two negative match types: Negative Exact, which blocks a specific phrase, and Negative Phrase, which eliminates entire search themes. Finding the right negatives requires weekly analysis of search term reports using N-gram pattern recognition, a proactive master list covering six categories from budget signals to job searches, and a positive-to-negative ratio that starts at 1:1 in new campaigns and scales to 35:1 as campaigns mature. The four most damaging mistakes are over-negating before data exists, negating on ACoS without understanding a keyword's strategic role, failing to cross-negate between campaigns, and treating the negative list as a one-time task. The 2026 updates to Amazon Advertising added ASIN-level negative keywords and AI-powered automation tools, shifting negatives from simple cost filters into signals that actively train Amazon's algorithm about which buyer personas match a product. - [We Got a Beauty Brand on Yahoo Finance and Business Insider in 14 Days – Here’s Exactly How](https://clearadsagency.com/we-got-a-beauty-brand-on-yahoo-finance-and-business-insider-in-14-days-heres-exactly-how/): Most people think AI search optimization is a slow game. Set things up, wait six months, maybe see some movement. We thought so too — until we ran a live test for a beauty brand and watched the numbers move in two weeks flat. - [PPC Strategy With Increasing Amazon Fees: How to Protect Your Margins in 2026](https://clearadsagency.com/ppc-strategy-with-increasing-amazon-fees-how-to-protect-your-margins-in-2026/): If your PPC campaigns felt more expensive last month, you're not imagining it. January 15th, 2026 changed the math on every single campaign you're running—and most Amazon sellers won't notice until they've burned through another 30 days of budget on campaigns that look profitable but are actually bleeding cash. - [What Is Amazon’s MCP Server and How Does It Change Advertising for Sellers?](https://clearadsagency.com/what-is-amazons-mcp-server-and-how-does-it-change-advertising-for-sellers/): Amazon's MCP Server is new infrastructure that lets AI agents directly manage advertising campaigns through natural conversation. On February 2, 2026, Amazon announced open beta access for the Ads MCP Server, giving sellers with API credentials the ability to create campaigns, optimize bids, pull reports, and expand across marketplaces by typing simple commands into tools like Claude, ChatGPT, or Gemini. This represents a shift from clicking through Campaign Manager to describing outcomes in plain language. Sellers who adopt early stand to gain a 12 to 24 month advantage before the tools become widely available and the competitive edge compresses. ## Pages - [Fee Tracker](https://clearadsagency.com/fee-tracker/): ✦ Free Tool — No Account Required - [AI Search Optimization Questionnaire](https://clearadsagency.com/ai-search-optimization-questionnaire/): We need to confirm we can move the needle for your brand before we bring you on. This application takes about 10 minutes. We'll review your submission within 48 hours, run a complimentary AI Visibility Audit on your URL, and reach out to schedule a call if you're a fit. - [AI Search Optimization](https://clearadsagency.com/ai-search-optimization/): Google just launched the Universal Commerce Protocol, meaning AI agents can now compare, recommend, and complete purchases without a site visit. Our SEO for AI strategies ensure the brands AI recommends are yours. - [3 Month Amazon PPC Plan](https://clearadsagency.com/3-month-amazon-ppc-plan/): Get a complete 3-Month Strategic Plan, professional audit, and monthly expert guidance to scale your Amazon account without the full-service agency price tag. - [How to Monitor Amazon Ads](https://clearadsagency.com/amazon-reports/how-to-monitor-amazon-ads/): This article starts with explaining how monitoring Amazon Ads provides clarity on customer interactions and continues by outlining how to access the Amazon Advertising dashboard and its real-time monitoring tools. It then covers how to review campaign-level metrics, dive deeper into individual campaign performance, analyse keywords, evaluate product and placement performance, and compare results across different time periods. The article further explains how to monitor competitors, optimise budgets and bids, run A/B tests, and stay updated on Amazon’s policies and features. It also discusses why monitoring Amazon Ads is important, how long ads should run, the significance of Amazon’s performance advertising, how to generate Amazon Ads reports, and finally ends with evaluating whether Amazon ad campaigns are worth it. - [ChatGPT Ads](https://clearadsagency.com/chatgpt-ads/): PROUDLY TRUSTED BY - [Driving 207% Sales Growth Through AI-Enhanced Amazon Creatives & Keyword Strategy](https://clearadsagency.com/driving-207-sales-growth-through-ai-enhanced-amazon-creatives-keyword-strategy/): We set out to utilize A/B testing to validate our creative and messaging strategy with the goals to: - [Amazon Fire TV Ads with DSP: Formats, Strategies, and Best Practices](https://clearadsagency.com/amazon-dsp/amazon-fire-tv-ads-with-dsp-formats-strategies-and-best-practices/): This article starts with an introduction to Amazon DSP as an omnichannel marketing tool and covers Fire TV Ads via DSP, including what can be advertised, how Fire TV ads differ from other Amazon Ads, and why brands should advertise on Fire TV with DSP. It then explains different Fire TV ad formats and creative requirements, how advertisers can set up and run Fire TV campaigns, and how Fire TV ad performance is measured and optimized. The article also examines user experience and reception, outlines the opportunities and challenges of Fire TV advertising, and finally ends with best practices and strategic recommendations for advertisers. - [Sponsored Brands Search Term Report: Components, Benefits and Challenges](https://clearadsagency.com/amazon-reports/sponsored-brands-search-term-report-components-benefits-and-challenges/): The Sponsored Brands Search Term Report includes campaign and performance metrics that allow advertisers to evaluate the effectiveness of specific search terms in generating clicks, conversions, and sales. These metrics fall into five key categories: Engagement Metrics, Cost Metrics, Conversion Metrics, Profitability Metrics, and Campaign Structuring Metrics. - [How a Leading Coffee Brand Boosted Sales by 171% and Secured Long-Term Organic Growth with a One-Week Deal Strategy](https://clearadsagency.com/how-a-leading-coffee-brand-boosted-sales-by-171-and-secured-long-term-organic-growth-with-a-one-week-deal-strategy/): Despite strong product-market fit, the client struggled to gain organic visibility on high-value keywords. Rising ad costs made traffic acquisition expensive, and their category was becoming increasingly competitive. They needed a low-risk method to spark short-term growth and improve long-term performance. - [Boosting Profit of Cleaning Products Supplier](https://clearadsagency.com/boosting-profit-of-cleaning-products-supplier/): Sales were going well, but TACoS numbers were climbing and profitability was dropping. Their lack of dynamic price adjustments resulted in missed opportunities, lower margins, higher cart abandonment rates and difficulty in remaining competitive in a rapidly changing marketplace. - [Turning an unprofitable scaling supplement brand into profitability](https://clearadsagency.com/turning-an-unprofitable-scaling-supplement-brand-into-profitability/): The previous agency had been too aggressive on high-volume keywords and competitor targeting which created a significant dip in profitability. Clear Ads had outlined a strategic plan to drive ad spend more efficiently through budget allocation, focusing ad spend on high-volume keywords where we beat the category conversion rate as well as aligning our ad strategy with SEO updates. - [Amazon Consulting Service](https://clearadsagency.com/amazon-consulting-service/): Designed to give brands tailored & strategic advice to: - [Amazon’s Automatic Targeting Search Term Report](https://clearadsagency.com/amazon-reports/amazons-automatic-targeting-search-term-report/): This article starts with what Amazon Sponsored Products Automation is and covers how Amazon ads automatic targeting work, which Sponsored Ad formats support automatic targeting, the key benefits of automation, campaign structuring strategies, how to generate and download the automatic targeting search term report, tactical strategies for automating campaigns, common challenges in implementation, how automation tools enhance targeting, and the role of data analysis in automation, and finally ends with how the Search Term Report influences keyword targeting decisions. - [Amazon Product Attribute Targeting Report](https://clearadsagency.com/amazon-reports/amazon-product-attribute-targeting-report/): This article starts with an explanation of Product Attribute Targeting (PAT) and covers how it differs from keyword targeting, what the PAT report is, and the sponsored advertising types where PAT reports are found. It then explains how to generate and download the PAT report, followed by the key benefits of using PAT reports and the product attributes that can be used for strategy. The article continues with guidance on creating effective targeting expressions, best practices for different product categories, metrics included in the PAT report, and how to track PAT performance. It further explains how to optimise PAT campaigns for better results, limitations of PAT, and finally ends with a comparison between the SKU Performance Report and the PAT Report. - [Clearads Competition](https://clearadsagency.com/clearads-competition/): © 2025 Clear Ads Ltd. All Rights Reserved. - [Importance of Amazon Campaign Performance Report](https://clearadsagency.com/amazon-reports/importance-of-amazon-campaign-performance-report/): Amazon Campaign Performance Reports are essential tools for Amazon sellers aiming to optimize their advertising ROI. These reports provide a detailed breakdown of campaign performance across keywords, ad groups, and targeting strategies. They highlight key metrics like impressions, clicks, ACoS, ROAS, and conversion rates, allowing sellers to assess what’s working and what’s not. Sellers can refine keyword targeting, adjust bids, improve ad creatives, and shift budgets based on this data. These reports also reveal customer search behavior and can uncover new keyword opportunities, making them invaluable for ongoing optimization. - [Amazon Placement Report: Purpose and How To Use Them](https://clearadsagency.com/amazon-reports/amazon-placement-report-purpose-and-how-to-use-them/): This article starts with the definition and importance of placements in the Amazon Placement Report and covers the purpose and usage of the report. It then explains how advertisers can access and download the report, followed by a detailed breakdown of the key metrics found in it, including engagement, cost, conversion, and performance metrics. The article further explores how advertisers can use the report to optimise their campaigns, including bid adjustments and budget allocation strategies. Finally, it highlights key takeaways from the Amazon Placement Report, focusing on actionable insights, bidding strategies, and campaign optimisation techniques. - [Keyword Performance Report: How to Get and Use Them](https://clearadsagency.com/amazon-reports/keyword-performance-report-how-to-get-and-use-them/): A Keyword Performance Report is a critical tool for optimizing Amazon PPC campaigns, providing data on impressions, clicks, click-through rate (CTR), conversions, Advertising Cost of Sale (ACoS), and spend. By analyzing these metrics, advertisers can refine their keyword strategies, adjust bids, and improve ad performance. These reports help identify high-performing keywords that drive traffic and conversions while highlighting underperforming ones that need optimization or removal. Additionally, they support broader marketing efforts, including product listing optimization for organic search. - [10 Steps on How to Read Amazon Advertising Report](https://clearadsagency.com/amazon-reports/how-to-read-amazon-advertising-report/): This article serves as a comprehensive guide for sellers looking to optimise their ad campaigns by interpreting Amazon Advertising Reports effectively. It begins by outlining the 10 critical steps to mastering these reports: selecting the right report, reviewing key metrics like Peer Impressions Top and 14-Day New-to-Brand Units, analysing performance trends, identifying high- and low-performing areas, optimising bids and budgets, refining targeting and keywords, monitoring competitor activity, experimenting with ad creatives, tracking performance goals, and iterating campaigns continuously. - [Amazon Search Term Report: Importance, Types and How to Generate Them](https://clearadsagency.com/amazon-reports/amazon-search-term-report/): This article starts by explaining what are search terms on Amazon, describing how these are the specific words or phrases customers enter into Amazon’s search bar, reflecting their intent and influencing ad performance. It then introduces what is the Amazon search term report, a tool that captures customer search behaviour and provides insights into terms that result in clicks or purchases. The report is available for Sponsored Products and Sponsored Brands campaigns and includes sales data for promoted ASINs and related brand halo ASINs. - [Amazon PPC Case Studies](https://clearadsagency.com/case-studies/amazon-ppc-case-studies/): Optimizing Sponsored Brand Campaigns Through Strategic Split Testing - [Amazon DSP Case Studies](https://clearadsagency.com/case-studies/amazon-dsp-case-studies/): Helping Our Clients Perform Better since 2011 - [Amazon Full Service Case Studies](https://clearadsagency.com/case-studies/amazon-full-service-case-studies/): Driving 207% Sales Growth Through AI-Enhanced Amazon Creatives & Keyword Strategy - [Optimizing Kitchenware Products](https://clearadsagency.com/optimizing-kitchenware-products/): Highlighted Professionalism and Simplicity:Designed with a sleek black-to-white color scheme and bold fonts to convey refinement and cleanliness. - [Revenue Growth Case Study](https://clearadsagency.com/revenue-growth-case-study/): The client aimed to enhance visibility and sales on Amazon while reducing reliance on advertising. Key metrics for review included revenue, ad spend, TACoS, and conversion rates. We utilized tools such as the Category Listing Report and Data Dive for keyword research and optimization. - [Optimizing Niche Costume Products](https://clearadsagency.com/optimizing-niche-costume-products/): The client, operating in a niche costume market, faced significant challenges with their Sponsored Brand campaigns due to high ACOS, ineffective creativity, a lack of effective testing as well as broad keyword targeting. Our primary goal when running split testing was to refine strategy and achieve a better ROI with SB spend. - [Scaling a Coffee Brand](https://clearadsagency.com/scaling-a-coffee-brand/): After managing DSP for this major coffee brand for over two years, Clear Ads implemented a new Prime Day strategy to boost performance, increase sales, and expand audience targeting during the high-traffic period. - [Scaling a Biscuit Business](https://clearadsagency.com/scaling-a-biscuit-business/): FULL SERVICE CASE STUDY How the Redesign of a Client’s Image Stack Helped Scale Their PPC Campaign 31% Increased CTR 88% Increase in Sessions 96% Growth of Unit Sales Project Overview The client needed an image stack redesign to boost consumer engagement and drive better results. Our goal was to align the design with consumer values, improve trust, and showcase the cookies’ benefits, emphasizing the crucial role of a well-crafted image stack in influencing purchase decisions. Get In Touch Before: After: Before: After: Before: After: Before: After: Before: After: Before: After: Our Design Process: Emphasized Product Appeal: Used visually striking imagery, like cookies exploding out of the packet, to immediately convey taste and indulgence. Incorporated Clear Value Messaging: Incorporated key phrases like "Guilt-free low sugar cookie with a creamy filling" and "10 pack" to highlight it’s health value without compromising taste as well as it being great value. Targeted Health-Conscious Consumers: Showcased the product's nutritional benefits with clear ingredient and nutritional details, appealing to those on specific diets like keto or low-sugar. Comparative Analysis: Created a side-by-side nutritional comparison chart to visually demonstrate the superior profile of the client’s cookies against competitors. Added Social Proof: Included real customer reviews to build trust and authenticity, resonating with health-conscious buyers and those on a weight loss journey. Focused on Health and Wellness Positioning: Positioned the cookies as part of a balanced diet with the tagline “A healthy lunch made delicious,” connecting the product with overall well-being. User-Generated Content (UGC): Integrated UGC to enhance relatability and authenticity, showing the product’s appeal to diverse consumers, including those with dietary restrictions like Type 1 Diabetes. Results: CTR increased by 31% which allowed us to scale sessions by 88% while still keeping conversion rate stable (with a 1% increase) This led to an overall unit sales growth of 96% over the same time period Get In Touch What are you waiting for? Get in touch today for a free consultation Request a Callback - [Scaling a Supplement Brand](https://clearadsagency.com/scaling-a-supplement-brand/): The previous agency had been too aggressive on high-volume keywords and competitor targeting which created a significant dip in profitability. Clear Ads had outlined a strategic plan to drive ad spend more efficiently through budget allocation, focusing ad spend on high-volume keywords where we beat the category conversion rate as well as aligning our ad strategy with SEO updates. - [Amazon Reports](https://clearadsagency.com/amazon-reports/): Amazon Reports PPC Hub PPC Fundamentals DSP FUNDAMENTALS Miscellaneous topics - [Understanding Amazon PPC Report: Read, Type, and Analyze](https://clearadsagency.com/amazon-reports/understanding-amazon-ppc-report-read-type-and-analyze/): Amazon PPC (Pay-Per-Click) reports are indispensable tools for advertisers aiming to optimize their advertising campaigns on Amazon. These reports provide comprehensive data on various performance metrics, such as impressions, clicks, cost per click (CPC), conversions, and return on ad spend (ROAS). By analyzing these metrics, advertisers can gauge the effectiveness of their ads and make informed, data-driven decisions to enhance their campaigns. - [How to Read an Amazon Advertising Report](https://clearadsagency.com/amazon-reports/how-to-read-an-amazon-advertising-report/): Approximately 92% of buyers are more inclined to purchase products from Amazon than from other ecommerce platforms, underscoring the significant role of PPC ads on Amazon in influencing purchase decisions. Mastering Amazon Advertising Reports is crucial for marketers who aim to optimize their campaigns on one of the world's leading retail platforms. These reports provide detailed insights into campaign performance, equipping advertisers with essential data for making strategic decisions that can significantly improve strategy and return on investment (ROI). By fully understanding each component of their campaigns, marketers can precisely adjust bids, targeting, and ad creatives, greatly enhancing campaign effectiveness. - [Honey Brand](https://clearadsagency.com/honey-brand/): A high-end honey brand was struggling to increase traffic to their Amazon store, without spending any more budget on Amazon advertising. Before working with Clear Ads, a previous ads management software controlled the account and the internal brand's team on their SEO. Clear Ads were introduced to align and grow the account as sales growth had become stagnant. - [Supplement Company Case Study](https://clearadsagency.com/supplement-company-case-study/): Our client attempted the daunting task of launching in the fiercely competitive US market, launching five supplement products with no reviews. Initial objectives: - [Supplement Brand](https://clearadsagency.com/supplement-brand/): *within 1 month in the US marketplace - [Home](https://clearadsagency.com/): With over 15 years expertise, we have helped 1,000+ brands deliver highly optimized campaigns that maximize visibility, conversions and ROI. - [Full Service Management](https://clearadsagency.com/full-service-management/): FULL SERVICE MANAGEMENT ## Landing Pages - [Free Audit](https://clearadsagency.com/free-audit/): Discover the secrets to supercharge your campaigns, slash wasteful spending, and skyrocket your ROI. - [November Event Offer](https://clearadsagency.com/november-event-offer/): Discover the importance of having the right amount of products on Amazon across various regions and platforms on Amazon.com. Our insights underline the units that should be ready in Amazon's fulfillment centers, ensuring you have favoured ad placements on the search result page across the US. - [October 2023 Amazon DSP Lite Offer](https://clearadsagency.com/amazon-dsp-lite-offer-oct23/): Exclusive October Amazon DSP Lite Offer: - [CA DSP Ebook – Test](https://clearadsagency.com/ca-dsp-ebook-test/): Opt in to receive updates from us - [TY – DSP – MP](https://clearadsagency.com/ty-dsp-mp/): Your download is on the way to your inbox! - [TY – PPC – MP](https://clearadsagency.com/ty-ppc-mp/): Your download is on the way to your inbox! - [CA AmazonDSP – The Complete Beginners Guide eBook](https://clearadsagency.com/ca-amazondsp-the-complete-beginners-guide-ebook/): Opt in to receive updates from us - [CA Launching Into a New Marketplace Guide](https://clearadsagency.com/ca-launching-into-a-new-marketplace-guide/): Opt in to receive updates from us - [CA Ultimate Amazon Advertising Guide](https://clearadsagency.com/ca-ultimate-amazon-advertising-guide/): Opt in to receive updates from us - [TY – Request a Callback – Ad Tracked](https://clearadsagency.com/ty-request-a-callback-ad-tracked/): If you would like to let us know your availability below then we will make sure we call at a time that works for you. - [Consultation Questionnaire (English – United States)](https://clearadsagency.com/consultation-questionnaire-english-united-states/): By completing this form it should enable us to give you the best possibleadvice and information that is relevant to you and your business. - [Events (English)](https://clearadsagency.com/events-english/): Opt in to receive updates from us - [TY – Request a Callback – Ad Tracked George M](https://clearadsagency.com/ty-request-a-callback-ad-tracked-george-m/): If you would like to let us know your availability below then we will make sure we call at a time that works for you. - [CA DSP Ebook Complete](https://clearadsagency.com/ca-dsp-ebook-complete/): Opt in to receive updates from us - [TY – Ben Webber Lead Magnet](https://clearadsagency.com/ty-ben-webber-lead-magnet/): https://www.youtube.com/watch?v=XHOmBV4js_E - [PPC Cheatsheet](https://clearadsagency.com/ppc-cheatsheet/): Amazon PPC Cheatsheet PPC Cheatsheet Get ahead of the crowd We know it's hard to learn everything there is to manage your PPC campaigns, so we thought we'd put together a cheatsheet to save you time and help you to monitor your PPC advertising.  Get the cheatsheet ## Testimonials - [Highly Recommended](https://clearadsagency.com/testimonials/highly-recommended/) - [Experts in Advertising](https://clearadsagency.com/testimonials/experts-in-advertising/) - [Efficient & Knowledgeable](https://clearadsagency.com/testimonials/efficient-knowledgeable/) - [Sean Smith](https://clearadsagency.com/testimonials/sean-smith/) - [Sam B](https://clearadsagency.com/testimonials/sam-b/) - [Cindy Wilson](https://clearadsagency.com/testimonials/cindy-wilson/) - [Customer H](https://clearadsagency.com/testimonials/customer-h/) - [Lauren](https://clearadsagency.com/testimonials/lauren/) - [Jamie Goral](https://clearadsagency.com/testimonials/jamie-goral/) ## Podcasts - [From Textbooks to $100M: The Unstoppable Rise of Jasim Eisa’s Amazon Empire](https://clearadsagency.com/podcast/from-textbooks-to-100m-the-unstoppable-rise-of-jasim-eisas-amazon-empire/): Just wrapped an incredible podcast episode with Jasim, the visionary behind a $100M/year Amazon brand—starting from selling college textbooks at 15 to now acquiring, scaling, and partnering with top e-commerce brands. - [Mastering Meta Ads with Josh from Gold Star Social Media 🚀](https://clearadsagency.com/podcast/mastering-meta-ads-with-josh-from-gold-star-social-media-%f0%9f%9a%80/): Welcome back to another episode of the Clear Ads Podcast: Highway to Sell! In this episode, we sit down with Joshua Okungbaiye, a Meta Ads expert who’s worked with giants like Nike, Just Eat, Monday.com, and the Financial Times. - [From Amazon Seller to Brand Exit – Ben Leonard’s E-Commerce Success Story](https://clearadsagency.com/podcast/from-amazon-seller-to-brand-exit-ben-leonards-e-commerce-success-story/): Want to turn your Amazon side hustle into a 7-figure brand? In this episode, Ben Leonard shares how he built a $6M/year Amazon brand and successfully exited it—plus his top strategies for thriving in today’s competitive e-commerce landscape. - [Sourcing Secrets: How to Survive Tariffs & Build a Global Supply Chain (Expert Advice)](https://clearadsagency.com/podcast/sourcing-secrets-how-to-survive-tariffs-build-a-global-supply-chain-expert-advice/): Struggling with rising tariffs and supply chain chaos? You’re not alone. In this must-watch episode,Patrick Maioho—a sourcing expert with decades of experience—reveals how to: - [From Sleeping in a Car to Helium 10 Expert – The Untold Bradley Sutton Story!](https://clearadsagency.com/podcast/from-sleeping-in-a-car-to-helium-10-expert-the-untold-bradley-sutton-story/): Ever wondered how some of the biggest names in Amazon FBA got their start? In this episode, we sit down with Bradley Sutton, a legend in the e-commerce space, to uncover his incredible journey—from humble beginnings (including sleeping in a rental car during a conference!) to becoming one of the most trusted voices in Amazon selling. - [Unlocking Amazon Success with Vanessa Hung: From Catalog Optimization to AI Insights](https://clearadsagency.com/podcast/unlocking-amazon-success-with-vanessa-hung-from-catalog-optimization-to-ai-insights/): In this episode, we sit down with Vanessa Hung, the brilliant founder and CEO of Online Seller Solutions and a community ambassador for Carbon6. Vanessa is a true pioneer in the e-commerce space, known for her deep expertise in Amazon’s backend, catalog optimization, and her ability to predict industry trends before they go mainstream. - [From Aerospace to E-commerce: Vincenzo’s Journey to Building a Multi-Million Dollar Amazon Agency](https://clearadsagency.com/podcast/from-aerospace-to-e-commerce-vincenzos-journey-to-building-a-multi-million-dollar-amazon-agency/): n this week’s episode, we sit down with Vincenzo, the founder and CEO of Ecomcy, a full-service agency helping brands dominate on Amazon, Walmart, and TikTok. With a fascinating background in aerospace engineering and a stint at Rolls Royce, Vincenzo shares his incredible journey from designing airplane engines to building a thriving e-commerce empire. - [Maximize Your Profits: When & Why to Move Away from Amazon FBA with Brandon from Fulfillrite](https://clearadsagency.com/podcast/maximize-your-profits-when-why-to-move-away-from-amazon-fba-with-brandon-from-fulfillrite/): In this episode, George from Clear Ads chats with Brandon from Fulfillrite. They explore e-commerce fulfillment strategies.  - [Unlocking the Power of Amazon Marketing Cloud with Sreenath from Intentwise ](https://clearadsagency.com/podcast/unlocking-the-power-of-amazon-marketing-cloud-with-sreenath-from-intentwise/): In this episode of the Clear Ads podcast, we sit down with Sreenath, a true pioneer in the e-commerce space and a thought leader in Amazon Marketing Cloud (AMC). Sreenath shares his journey from founding Intentwise to revolutionizing how brands and agencies leverage data to drive actionable insights on Amazon and Walmart. - [TikTok Trends & Tactics: Decoding Advertising Strategies](https://clearadsagency.com/podcast/tiktok-trends-tactics-decoding-advertising-strategies/): In this episode, we sit down with Vanessa Hung, the brilliant founder and CEO of Online Seller Solutions and a community ambassador for Carbon6. Vanessa is a true pioneer in the e-commerce space, known for her deep expertise in Amazon’s backend, catalog optimization, and her ability to predict industry trends before they go mainstream. - [Beyond PPC: Full-Service Amazon Strategies with Clear Ads](https://clearadsagency.com/podcast/beyond-ppc-full-service-amazon-strategies-with-clear-ads/): Join hosts George Roberts and Maxim Gennari on this episode of "Highway to Sell," by Clear Ads. Dive deep into Amazon brand support as we explore channel support and full-service strategies. From inventory management to listing optimization, and beyond, learn how Clear Ads leverages its expertise to enhance seller performance and organic growth. - [Decoding Amazon Advertising Analytics: Insights With Tom and Tara](https://clearadsagency.com/podcast/decoding-amazon-advertising-analytics-insights-with-tom-and-tara/): Welcome to episode 72 of our Highway to Sell podcast! This week join our hosts Tom and Tara as they dive deep into the complexities of Amazon Advertising Analytics. - [Unlocking DSP for Enterprise Sellers](https://clearadsagency.com/podcast/unlocking-dsp-for-enterprise-sellers/): Welcome to this week's episode of Highway to Sell! This week Tom is joined by Levi Mendal, one of our brilliant Account Managers at Clear Ads. Today's episode will be taking a deep dive into DSP with a focus on insights for enterprise brands. - [Navigating Global Expansion and Advertising Strategies on Amazon](https://clearadsagency.com/podcast/70-navigating-global-expansion-and-advertising-strategies-on-amazon/): Welcome to this week's episode of the Clear Ads Podcast, "Highway to Sell," where we dive deep into the intricacies of global expansion and the multifaceted world of advertising strategies for enterprise brands on Amazon. Hosted by Tom Waghorn, with special guest Morgan Gillam, this episode is a treasure trove of insights for brands looking to broaden their horizons and conquer international markets. - [Selling Smarter on Amazon: Lessons from Leslie Hensell’s New Book](https://clearadsagency.com/podcast/selling-smarter-on-amazon-lessons-from-leslie-hensells-new-book/): Welcome to the Clear Ads Podcast Highway to Sell. In this week's episode, we delve into the world of Amazon selling and e-commerce strategies, through our special guest Leslie Hensell's expertise and her new book, "The Amazon Incubator." Join our hosts Tom Waghorn and Leslie Hensell as they explore the intricacies of selling on Amazon, tackling topics from overcoming common challenges to mastering effective selling strategies. - [Amazon Mastery for Enterprises: Utilising Amazon DSP](https://clearadsagency.com/podcast/amazon-mastery-for-enterprises-utilising-amazon-dsp/): Welcome to the Clear Ads Podcast Highway to Sell, this week we will be exploring the capabilities of Amazon's Demand-Side Platform (DSP) and how enterprise brands can utilize it to drive targeted, programmatic advertising campaigns across various channels within and outside of Amazon. Join our hosts Tom Waghorn and Helen Robinson to discuss this topic. - [Amazon Mastery for Enterprises: Excelling with Brand Registry and A+ Content](https://clearadsagency.com/podcast/amazon-mastery-for-enterprises-excelling-with-brand-registry-and-a-content/): Welcome to our podcast Highway to Sell! This episode is the first in our new series for setting enterprise brands up for success. Today we are hosted by Tom Waghorn and joined by our own Heleb Robinson and Maxim Gennari. - [Navigating PPC and Organic Sales on Amazon](https://clearadsagency.com/podcast/navigating-ppc-and-organic-sales-on-amazon/): Welcome to our podcast Highway to Sell, where we provide all you need to know about Amazon advertising. This episode is hosted by Tom Waghorn and our special guest Mina Elias. Today we will be covering how to prevent your PPC campaigns from cannibalising. - [High Street Brands – Are they missing a trick?](https://clearadsagency.com/podcast/high-street-brands-are-they-missing-a-trick/): Welcome to the ClearAds' podcast "Highway to Sell" where we accelerate your knowledge about Amazon advertising. This week is hosted by our own Tom Waghorn and Sarah Lamb. In this episode, we discuss an unconventional topic and put high-street brands on the hot seat. - [How to fix an Amazon campaign with too many keywords](https://clearadsagency.com/podcast/how-to-fix-an-amazon-campaign-with-too-many-keywords/): Welcome to the ClearAds' podcast "Highway to Sell" where we accelerate your knowledge about all things Amazon advertising. This week is hosted by our own Tom Waghorn and Tara Anderson. In this episode, they will discuss how to fix an Amazon campaign with too many keywords. - [Webinar: Mastering Amazon DSP – A Deep Dive into Digital Advertising Success](https://clearadsagency.com/podcast/webinar-mastering-amazon-dsp-a-deep-dive-into-digital-advertising-success/): Join us for a virtual event where we will dive deep into the world of digital advertising on Amazon DSP. This event is for experienced marketers who use paid advertising but may or may not have had exposure to Amazon's DSP platform, this event is packed with valuable insights and strategies to help you understand the benefits of Amazon DSP and also to help you succeed with your advertising goals.During this online event, you'll learn from industry experts who have mastered the art of Amazon DSP. They will share their knowledge, experience and best practices to help you optimize your campaigns and drive better results.Discover the latest trends, techniques, and tools to leverage Amazon DSP effectively. From audience targeting to creative optimization, we'll cover everything you need to know to maximize your advertising success on Amazon.Don't miss this opportunity to gain a competitive edge and take your digital advertising skills to the next level. We are fortunate to have one of the most experienced set of panellists for this session:HostTom Waghorn - Head of Training at ClearAdsTom has a career full of Amazon advertising experience and trains the Account Managers at Clear Ads. He also hosts our podcast series over on Spotify - Highway to Sell and has kindly stepped in to host this webinar for us. GuestsDave Vermeulen: Director of DSP at Buy Box ExpertsDave Vermeulen is the Director of DSP at Buy Box Experts. In 2001 he founded Seattle Ad Force, Inc. a full service agency located in the Seattle area, where for the last ten years, he supported mid to large advertisers with their DSP advertising strategies. In August of 2019 he joined Egility.co (which later combined with Buy Box Experts)where he built out their DSP efforts.Anne Harrell: Product Solutions Director, DSPDue to my love of marketing and innovation, I've been working in retail media for the better part of the last eight years helping enterprise brands grow their online presence. Over the last three years, I've followed the trends of the industry and shifted my focus to display media, which I wholeheartedly believe is the future of innovative digital advertising. During this time, I've helped countless brands build effective DSP strategies while utilizing advanced measurement tactics (i.e. AMC) to ensure we're accurately measuring success. Now my focus is to better enable brands and sellers alike to utilize these tactics by applying my learnings to the development of Pacvue's features and functionality.Jack Lindberg: Director of Analytics at Mars AgencyBased in New York, Jack Lindberg leads the Amazon/ Amazon Marketing Cloud Analytics and the Data Clean Room Practices at The Mars Agency.Jack is passionate about and grounded in using data and technology to accelerate commerce marketing. Prior to joining The Mars Agency, Jack spent time building Pacvue’s advertising product. He is also a founding member of Puntalytics, the leading sports analytics Twitter account about NFL punting. He’s been cited in renowned publications such as ESPN, The New York Times, and The Athletic.In addition to his professional accomplishments, Jack is a semi-retired professional opera singer with a passion for the arts. He holds degrees in music from Yale College and the Guildhall School of Music & Drama. - [Driving Success Part 2: Campaign Planning for Q4](https://clearadsagency.com/podcast/driving-success-part-2-campaign-planning-for-q4/): Welcome listeners "Highway to Sell," the podcast where we accelerate your knowledge of Amazon advertising strategies. Today, we have a special episode brought to you by Clear Ads. This episode is hosted by Tom Waghorn, joined by our Head of Accounts Helen Robinson, today we'll be diving deep into the world of planning Amazon advertising campaigns for the highly lucrative Q4 and seasonal holidays. - [Driving Success: Navigating Q4 and Seasonal Holidays with Amazon Advertising](https://clearadsagency.com/podcast/driving-success-navigating-q4-and-seasonal-holidays-with-amazon-advertising/): Welcome listeners "Highway to Sell," the podcast where we accelerate your knowledge of Amazon advertising strategies. Today, we have a special episode brought to you by Clear Ads. This episode is hosted by Tom Waghorn, joined by our Head of Accounts Helen Robinson, today we'll be diving deep into the world of planning Amazon advertising campaigns for the highly lucrative Q4 and seasonal holidays. - [Streamlining Amazon Ops: Automation & Outsourcing Tips](https://clearadsagency.com/podcast/streamlining-amazon-ops-automation-outsourcing-tips/): Welcome to the Clear Ads Podcast: Highway to Sell! I’m Sarah Lamb and today I am joined by Surafel Mindal.  This week we discuss the importance of streamlining Amazon operations for success. We will cover various strategies and tips for streamlining your Amazon operations through automation and outsourcing. - [Signs You Need Help With Ad Budgeting](https://clearadsagency.com/podcast/signs-you-need-help-with-ad-budgeting/): Welcome to the Clear Ads Podcast Highway to Sell!  You’re listening to Tom Waghorn & Morgan Gillam. This week we are discussing what signs you need to look out for that suggest you need help with your ad budgeting. - [Amazon Marketing Cloud explained (Pacvue & SPN)](https://clearadsagency.com/podcast/amazon-marketing-cloud-explained-pacvue-spn/): Welcome to the Clear Ads Podcast Highway to Sell! You’re listening to Tom Waghorn and our special guest Dustin Wassner. This week we are discussing all things API from Amazon Marketing Cloud to Marketing Stream. - [What works well with omnichannel advertising and marketing?](https://clearadsagency.com/podcast/what-works-well-with-omnichannel-advertising-and-marketing/): Welcome to the Clear Ads podcast Highway To Sell. This week we are joined by Tom Waghorn and our Head of Marketing Sarah Lamb, to discuss omnichannel marketing. This week they will be discussing what works well with omnichannel advertising and marketing and how you could implement this strategy. - [How to approach brand positioning and brand building](https://clearadsagency.com/podcast/how-to-approach-brand-positioning-and-brand-building/): Welcome to the ClearAds podcast Highway to Sell! This week we are joined by our brilliant team members Tom Waghorn and Morgan Gillam. Today they will be discussing how you can approach brand positioning and building brand awareness. - [Surviving The Summer Sales & Seasonality Trends](https://clearadsagency.com/podcast/surviving-the-summer-sales-seasonality-trends/): Welcome to our podcast Highway to Sell! This week you will be hearing from Tom Waghorn and our guest Levi. In this episode, we will be talking about different approaches to surviving summer and its seasonality trends. - [Preparing for Prime Day](https://clearadsagency.com/podcast/preparing-for-prime-day/): Welcome to the Clear Ads podcast Highway to Sell. In this episode, you will hear from our Head of Training Tom Waghorn, and our Head of Sales George Roberts. Today we will be discussing how you can best prepare for the upcoming Prime Day and what to expect. - [Q2 Seasonal Ad Prep](https://clearadsagency.com/podcast/how-to-prepare-your-advertising-for-q2-and-its-seasonal-holidays/): Welcome to the Clear Ads Podcast Highway to Sell. Today you will hear from our very own Tom Waghorn, Helen Robinson, and Morgan Gillam. In this episode, we will be discussing what went well in Q1 and how you can prepare for the upcoming Q2 holidays. - [7 Figure Amazon Selling](https://clearadsagency.com/podcast/7-figure-selling-on-amazon-take-your-amazon-business-to-the-next-level/): Welcome to the Clear Ads Podcast Highway to Sell. Today you will hear from our very own Tom Waghorn and our brilliant guests: Aaron Moreno, Brent Zahradnik, Destaney Wishon, and Sean Smith. In this episode, we will be discussing 7-figure selling on Amazon, and how you can take your business from 5 figures to 7. - [Improve TACOS in Rising PPC](https://clearadsagency.com/podcast/how-can-i-improve-my-tacos-in-an-amazon-world-where-ppc-costs-are-going-up/): Welcome to the Clear Ads Podcast Highway to Sell. You’re here with Tom Waghorn, Tara Anderson, and Alex Pugh. This week we are discussing how to improve your TACOS in a world where PPC costs are rising! - [Prevent PPC, DSP Sale Cannibalization](https://clearadsagency.com/podcast/how-to-prevent-cannibalization-of-your-organic-sales-with-your-ppc-and-dsp-advertising-spend/): Highway to Sell podcast hosts, George Roberts and Helen Robinson, discuss the cannibalization of organic sales when evaluating PPC and DSP spending for advertisers. They advise advertisers to consider their goals and determine how much they want to spend on advertising and how aggressive they want to be to get into the top spots. And so much more! - [Trademarks, patents & post purchase marketing](https://clearadsagency.com/podcast/trademarks-patents-post-purchase-marketing/): Welcome to the Clear Ads Podcast Highway to Sell. You’re here with Tom Waghorn, Head of Accounts at Clear Ads. As some of you know I’ve been away for a while, but now I’m back bigger and better than ever. This week we are continuing with our guest series with George Meressa and two amazing guests, Rich Goldstein and Shawn Hart. - [Pixel Tracking for $1mm Growth with Clayton Atchinson & Jamie Davidson](https://clearadsagency.com/podcast/pixel-tracking-and-growing-to-1mm-with-clayton-atchison-jamie-davidson/): This week we've switched the podcast up a notch. With Tom away and George Meressa at various events our head of marketing Sarah Lamb gave George the challenge to talk to as many interesting people at the events he's been attending as possible. This is the first of a number of podcasts following that challenge through. - [Trends for 2023](https://clearadsagency.com/podcast/trends-for-2023/): This week we are discussing what trends to expect in 2023 - [How to turn around a decreasing conversion rate](https://clearadsagency.com/podcast/how-to-turn-around-a-decreasing-conversion-rate/) - [How To Do Competitor Research & Analyse The Market](https://clearadsagency.com/podcast/how-to-do-competitor-research-analyse-the-market/) - [Using Amazon Brand Metrics Console](https://clearadsagency.com/podcast/how-to-take-advantage-of-the-brand-metrics-console-on-amazon-advertising/) - [How To Forecast sales on Amazon](https://clearadsagency.com/podcast/how-to-forecast-sales-on-amazon/) - [Our Experiences with Audio Ads on Amazon DSP](https://clearadsagency.com/podcast/our-experiences-with-audio-ads-on-amazon-dsp/) - [Creating Visitable Amazon Storefront](https://clearadsagency.com/podcast/how-to-make-an-amazon-storefront-that-people-actually-want-to-visit/) - [International Selling & Logistics Webinar](https://clearadsagency.com/podcast/international-selling-logistics-webinar/) - [Planning for Q4](https://clearadsagency.com/podcast/planning-for-q4/) - [Stop PPC Ads Harming Organic Sales](https://clearadsagency.com/podcast/how-do-i-stop-my-ppc-ads-from-cannibalising-my-organic-sales/) - [15 Things About Amazon Selling We’re Tired of Hearing](https://clearadsagency.com/podcast/15-things-about-amazon-selling-were-tired-of-hearing/) - [Keyword Research Made Simple](https://clearadsagency.com/podcast/keyword-research-made-simple/) - [The Amazon Listing Honeymoon Period](https://clearadsagency.com/podcast/the-amazon-listing-honeymoon-period/) - [What we learnt from Amazon Prime Day 2022](https://clearadsagency.com/podcast/what-we-learnt-from-amazon-prime-day-2022/) ## Client Stories - [Nick DeAngelo](https://clearadsagency.com/client_stories/nick-deangelo/): We didn't know what we were doing DSP and they showed us a place to start. They showed us a logical place to go next. We trusted them with our PPC and our Roast has increased like crazy. They've been really responsive with real good communication. We had some custom requests and they were able to accommodate all of those. - [Neeme Roos](https://clearadsagency.com/client_stories/neeme-roos/): We've been using clear ads for two years by now and we are very happy with their service. We are using them for DSP. They really want to make sure that the campaigns are performing and when they are performing they are scaling up. The account managers are always very helpful and constantly suggest what to change and what to add when necessary. They are really great guys and girls there and we are very satisfied they've helped helped us to grow our brand. - [Brett Beachner](https://clearadsagency.com/client_stories/brett-beachner/): I've been an Amazon seller since 2009 and for the past several years I’ve been using ClearAds to do my advertising and ever since then they've really done some amazing things to my numbers which in turn helped me to recently exit my 8 figure business. I just love the team that we worked with and really excited and looking forward to working with them again on future brand launches. - [Ardo Huul](https://clearadsagency.com/client_stories/ardo-huul/): I've been with Clearads for about a year and the main reason why we started working with them is because of the case studies that they were able to show me where they had seen very good success for their customers. I can now confirm that we have found the same success with Clearads . The reporting is really on point we have an exceptional account manager that does a really good job for us. We highly recommend Clearads. ## Categories - [Amazon](https://clearadsagency.com/category/amazon/) - [Amazon PPC Case Studies](https://clearadsagency.com/category/amazon-ppc-case-studies/) - [Amazon Reports](https://clearadsagency.com/category/amazon-reports/) - [ClearAds Blog](https://clearadsagency.com/category/clearads-blog/) - [DSP](https://clearadsagency.com/category/dsp/) - [Events](https://clearadsagency.com/category/events/) - [Featured Events](https://clearadsagency.com/category/featured-events/) - [In Person](https://clearadsagency.com/category/inperson/) - [News](https://clearadsagency.com/category/clearads-news/) - [Uncategorized](https://clearadsagency.com/category/uncategorized/) - [Webinars](https://clearadsagency.com/category/webinars/)