How we helped convert a street store into a large Amazon brand in the midst of the COVID pandemic
The Client
Decorating Supplies Direct are a supply company who specialise in selling decorating tools including roller kits, masking tape, paint brushes etc. They are a UK based company who have expanded to multiple marketplaces around the world, helping both DIY and professional decorators’ lives easier.
The Problem
At the end of 2020, with falling sales at their UK shop caused by lockdown restrictions, this customer realised that there was potential to sell and promote their products online. However, they had limited experience of digital advertising and they needed instant results.
What We Did...
We analysed the customer’s costs and created campaigns which would enable them to reach their break even ACoS as quickly as possible.
Careful optimisation and budget management meant that wasted spend was eliminated quickly and low ACoS campaignswere promoted. Even when products suffered from unforeseen stock issues, we ensured that available items were put in front of the customer and these took over as new hero products.
After ensuring that the client had optimised all their listings, we acquired video content and lifestyle images to be used in Sponsored Brand campaigns and had ample stock reserves. We launched a small scale advertising campaign focusing on Sponsored Products in order to identify converting targets and refine campaigns without committing too much in advertising spend. After identifying the relevant targets we launched aggressive ranking campaigns followed by scaling campaigns paired with Sponsored Brand campaigns to increase overall brand awareness in the niche in addition to encouraging cross selling opportunities, whilst continually but very gently optimising for ACoS throughout the duration so as to avoid slowing down the pace of growth.
The Result
From Month 1 to 3, impressions increased by 177% to over 3 million, orders increased by 211%, sales increased by 363% from £2000 to over £9000 and ACoS was within 3% of the customer’s target from Month 2.
