PROUDLY TRUSTED BY
We Do This By...
Cutting Wasted Amazon Ad Spend
Identifying & Pushshing Keywords With Organic Growth Potential
Terms with high PPC conversion rates that can boost organic rankings without cannibalizing organic sales.
Increasing Profitable Elements
Regular Performance Checks
Monitor both micro and macro changes to fine-tune Amazon Advertising campaigns for peak performance. By effectively utilizing reports like Sponsored Ads, Search Query performance, Product Opportunity Explorer, and external tools, you can gain a competitive edge.
Recent Successes
Breaking Into New Markets: Successfully Launching a UK Best-Selling Vitamin Product in the US
Increased revenue from $1.1M per month to $2.1M per month inside 12 months whilst maintaining a low ACoS
Reduced ACoS from 37% – 22% in 2 months whilst increasing sales by 220%
What Our Clients Say...
The best in the business! I wouldn’t trust anyone else with my advertising. Not only are they the best at what they do, they’re also great people that make it a true pleasure to work with them.
A.H
They have not just been service providers; they have been invaluable partners, deeply invested in our success. Their foresight, strategic planning, and supportive communication have been instrumental in optimizing our campaigns and enhancing our brand visibility.
Norbert
James M.
Turning an unprofitable scaling supplement brand into profitability within 3 months of management
60.63%
TACOS reduction in 3 months
16.9%
Conversion rate increase
46%
Reduction in ad spend month 1
Our Challenge
- Very competitive marketplace with low product differentiation.
- SEO and PPC strategy not aligning.
- Unprofitable ad spend, with ACOS significantly past breakeven point, 2 out of the 3 months before onboarding.
Project Overview
The previous agency had been too aggressive on high-volume keywords and competitor targeting which created a significant dip in profitability. Clear Ads had outlined a strategic plan to drive ad spend more efficiently through budget allocation, focusing ad spend on high-volume keywords where we beat the category conversion rate as well as aligning our ad strategy with SEO updates.
Our Steps
We commenced work in mid-January, significantly reducing TACO’s whilst maintaining revenue (see table).
Ad performance
- Utilisation of the SQP Report for budget redistribution to keywords where we beat the category conversion rate
- Redefined campaign structure to improve budget segmentation to effective targets
- Reduced overspend on ASIN targeting and removed wasted spend
- Improved the defence spend and protected listing page through SP, SB & SD
Rule implementation on Pacvue
- Negation rules which removed wasted spend
- Used the non-bid queries filter to improve effective targeting on strong CVR, CTR keywords not being targeted
- Budget refill rule which would increase our budget if our campaign was under ACOS target, but had run out of budget before the end of the day
A key issue for the client with their previous agency was the clarity of work being conducted. Clear Ads addressed this issue through structured, weekly reporting using Sellerboard, Pacvue as well as segmenting each ASIN for ACOS, TACOs, Gross Profit and other core KPIs which gave the client clarity on performance.
Successful Product Transformations:
A testament to the developing relationship between Clear Ads and Simply Nature’s Promise, we were able to revitalize product performance on lines such as the Blossom and Colon Sweep. Leveraging strategic adjustments in ad spend, pricing strategies, couponing, and organic rank improvement efforts, Our advertising strategy rejuvenated the performance of these products.
Results:
- 16.9% increase in conversion rate across the account
- TACOS reduction of 60.63% in 3 months
- Maintaining organic rank of top 10 high volume keywords with a 46% reduction in ad spend month 1.
The Clear Ads Difference
We’re an international leader in Amazon advertising. Our expertise sits across Sponsored Products, Sponsored Brands, Sponsored Display and more, combining extensive in-house expertise with the latest marketing technologies. We help American businesses get the best possible performance from every cent of their Amazon budget.
- We specialize exclusively in Amazon advertising, which means we’re 100% focused on helping you achieve your Amazon sales goals
- Hands-on approach with a dedicated account manager and comms team
- Reduce your advertising cost of sale (ACoS) and increase your ROAS
- Dominate Amazon search results to become a leader in your field
- A completely managed service from a globally recognized Amazon agency
- Budget-friendly campaign options with flexible, cost effective agreements
Expert Amazon Ads services to grow your business
- We’ve been developing Amazon advertising campaigns for more than 10 years, gaining rich insight into strategies that work… and those that don’t
- We’ve built a handpicked team of Amazon PPC experts who live and breathe Amazon marketing
- Work with a dedicated account manager, giving you an easy, single point of contact for all your ad needs
- We believe in flexibility and complete transparency. That’s why we say no to long term, costly commitments. Our contracts are flexible, and affordable
- We work with you on your marketing goals. We’ll work with you to get you on the right track, optimizing your campaigns to deliver the best performance possible
How Does it Work?
Whether you’re a newcomer, established seller or seasoned advertiser, you can expect results right away thanks to our simple, 4-step approach to success:
Don’t settle for second best. If you’re serious about squeezing the most value from Amazon PPC advertising, choose Clear Ads. Schedule a free consultation with one of our Amazon experts to find out more about our marketing solutions now.
1. Amazon Ads Audit & Assessment
We begin by assessing your existing Amazon advertising. It may be that you’re performing excellently in some areas, and need a push in the right direction in others. We don’t want to fix what isn’t broken; we want to ensure you’re achieving your top potential.
2. Strategy Development:
We work with you to identify methods that will take you from where you currently are, to where you need to be. Whatever you want to focus on - boosting brand awareness, improving sales, boosting product rank, or perhaps all three - we design and develop strategies that deliver.
3. Implementation
We’ll roll out changes to your Amazon PPC campaigns to align them with your vision for success. Starting at the bottom of the sales funnel and working our way towards the top, we look at sticking points in the buyer journey and find ways to eliminate them completely.
4. Optimization
Once the account is fully set up, the focus will shift to optimisation, scaling and new opportunities to expand.
What are you waiting for? Get in touch today for a free consultation
Frequently Asked Questions
What is an Amazon PPC Agency?
Why Hire an Amazon PPC Agency?
Expertise & Efficiency: Deep knowledge of Amazon’s PPC ecosystem saves time and maximizes ROI .
Time-saving: Frees up your team to focus on product development, logistics, and growth myamazonguy.com
Compliance & Scalability: Reduces risk of policy violations while scaling ad campaigns effectively
What Services Do You Offer?
How Much Does Amazon Advertising Cost?
Will I receive consistent updates and clear communication?
What should I ask when hiring an Amazon Advertising Agency?
When should you hire an Amazon PPC agency?
You should hire an Amazon PPC when you’ve got enough inventory to sustain your campaigns, healthy profit margins to absorb ad spend, and you clearly see the value in outsourcing so you can focus on scaling your business.
Also bring clear expectations to the table: ideally you’ve worked with an agency before or at least understand how Amazon PPC works yourself, so you can set realistic goals, evaluate their performance, and maintain transparent, actionable communication.
See how we can help you maximise revenue from your ad spend
Full Service Management Pricing
Amazon PPC
Starting PriceMonthly or 7% of Ad Spend
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A completely managed service from a globally recognized Amazon agency
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Hands-on approach with a dedicated account manager and comms team
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Industry-Leading Tools & Setup Included
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Monthly & Quarterly Reporting
Other Services
Amazon Full Service
