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Breaking Into New Markets: Successfully Launching a UK Best-Selling Vitamin Product in the US

1000 to 133

Best Seller Rank *

*within 1 month in the US marketplace

73 to 3

Keyword Rank*

*on the most profitable KW in 30 days

Our Challenge

Project Overview

Our client, a leading provider of vitamin products, aimed to expand their reach into the US market. With a budget of less than $500 per day, they sought to replicate the success of their UK best-seller amidst stiff competition and high advertising costs.

Our Steps

Identifying Opportunities:

Through competitor analysis, our team identified weaker competitors in terms of:
We targeted these competitors with Sponsored Products through their branded keywords as well as ASIN targeting, achieving a conversion rate of 51.7%. The category median was 21.09% and the category top conversion rate was 53.83%.

Navigating Competitive Challenges:

Recognising the difficulty of the market of high CPC’s and strongly ranking products, our strategy pivoted to focus on attainable goals. We prioritized:

Results and Adaptation:

Sales outpaced projections however unfortunately outpaced stock forecasts. The Best Seller Rank (BSR) for the main category improved from over 1000 to 133 within the first week. Through effectively improving our organic rank, profitability increased which further allowed us to scale spend.
Image: Shows the increase in organic rank from 73 to 3.
Image: Shows BSR to 1000 to 133

Results Within the First 30 Days:

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