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Amazon Full Service: Common Mistakes in Account Management

Successfully Launching Five New Supplement Products in the US Market

Revenue Increase of 466%

within the first month of management

Our Challenge

Project Overview

Our client attempted the daunting task of launching in the fiercely competitive US market, launching five supplement products with no reviews. Initial objectives:

Our Steps

Strategic Approach:

This Identified high-performing keywords into three distinct phases, each allocated with specific budget segmentation. These phases included:

Product Launch and Visibility Maximization:

The next objective was employing competitive bidding strategies and leveraging rules within Pacvue which allowed us to:

Tools Used:

Tracked profits and ROI for the campaigns.

Increased advertising efficiency and reporting.

Keyword tracking and keyword analysis.
Initial keyword research and recommendations to the client on listing SEO to align with our PPC efforts.

Our approach and optimisations

Weekly Reporting and Analysis:

Reporting on the core KPIs outlined above and giving a detailed analysis of our ad strategy formed the weekly call and reporting cadence. Both parties also discussed and collaborated on;

Results Within the First 30 Days:

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