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Making an unprofitable scaling supplement brand profitable within 3 months

60.63%

TACoS reduction in 3 months

16.90%

Conversion rate increase

Our Challenge

Project Overview

The previous agency had been too aggressive on high-volume keywords and competitor targeting which created a significant dip in profitability. Clear Ads had outlined a strategic plan to drive ad spend more efficiently through budget allocation, focusing ad spend on high-volume keywords where we beat the category conversion rate as well as aligning our ad strategy with SEO updates.

Our Steps

On this account, we started work in January 2024. We strategically planned the improvements needed within the SEO copy. This included

We also focussed on significantly reducing TACO’s whilst maintaining revenue. This was completed through aligning the SEO and PPC strategy.

Successful Product Transformations:
A testament to the developing relationship between Clear Ads and the client, we were able to revitalize product performance on certain lines. Leveraging strategic adjustments in ad spend, pricing strategies, couponing, and organic rank improvement efforts. Our advertising strategy rejuvenated the performance of these products.

Results:

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