The Sale Is Leaving Your Website. Where Is It Going?
Google just launched the Universal Commerce Protocol. AI agents can now compare, recommend, and complete purchases — without your customer ever visiting your site. The brands AI recommends get the sale. The rest become invisible.
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Google just made your website optional
On January 11th at the National Retail Federation conference, Google announced the Universal Commerce Protocol — UCP. An open standard that lets AI agents complete purchases without customers leaving the AI interface.
When someone searches “best running shoes under $100 that arrive fast” in Google’s AI Mode, they don’t get a list of links anymore. The AI shows options, compares specs, checks inventory across retailers, and lets them complete checkout right there — using saved payment info from Google Pay. No redirect. No cart. No checkout page.
Google partnered with Shopify, Walmart, Target, Etsy, Wayfair, plus Visa, Mastercard, Stripe, and PayPal. The infrastructure is live. Brands like Lowe’s, Michaels, and Reebok already have AI-powered “Business Agents” sitting directly in Google Search.
This isn’t a distant roadmap item. Every major AI platform — ChatGPT, Perplexity, Gemini, Meta AI — is building toward the same destination: agentic commerce, where AI handles the entire purchase journey.
For e-commerce brands, this changes one fundamental thing: the sale no longer requires a site visit.
There's a new decision-maker in your customer's purchase journey. It's not human.
Before UCP, every AI platform needed custom integrations with every retailer. 100 retailers and 10 AI platforms meant 1,000 unique connections. Nobody built that. So AI commerce stayed theoretical.
UCP collapsed that bottleneck into a single standard. Retailers integrate once and become accessible to every AI agent that speaks the protocol. Google’s CEO Sundar Pichai compared this shift to the invention of the internet and the mobile revolution.
This creates two urgent problems for e-commerce brands:
- Problem one is happening right now. Over 58% of product discovery already starts with an AI assistant. When someone asks ChatGPT “what’s the best vitamin C serum for hyperpigmentation?” or Perplexity “best lightweight running shoes for flat feet?” — the AI generates an answer. Some brands appear in that answer. Most don’t. The brands that appear capture the traffic, the trust, and the sale. The brands that don’t become invisible for that entire purchase journey.
- Problem two is arriving within months. When UCP-enabled AI agents can complete the purchase inside the AI interface, the brands that aren’t already trusted and recommended by AI platforms won’t just lose traffic — they’ll lose the transaction entirely. The customer will never see their website, their product page, or their checkout flow. The AI agent will buy from whoever it trusts. And “trust” in this context means: does this brand consistently appear as an authority across trusted news sources, authoritative content, and structured data that AI platforms rely on?
The gap between brands AI recommends and brands AI ignores is already widening. UCP turns that gap into a cliff.
The Sale Is Leaving Your Website. Here's Where It's Going
How we position your brand for AI search today and AI commerce tomorrow.
AI Discovery
Right now, AI platforms answer purchase-intent questions using signals from trusted news sources, authoritative content, and high-domain-authority websites. We create and distribute AI-optimized content across 500+ high-authority outlets — Yahoo News, MarketWatch, AP-syndicated networks, and industry publications. This content is engineered to make AI platforms cite and recommend your brand for the prompts your customers are already asking.
Authority Signals
AI Commerce
From invisible to recommended before the window closes.
AI Visibility Audit
AI Visibility Audit We test 50+ real customer prompts across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot. You see exactly where your brand appears, where it doesn’t, and where every competitor shows up instead. Most brands discover they’re invisible for 80%+ of relevant purchase-intent prompts.
We also assess your AI commerce readiness — how your product data, structured feeds, and current authority profile position you for UCP-enabled transactions.
Citation Strategy
Based on the audit, we build a content calendar targeting your highest-value prompt gaps. Each piece is mapped to specific AI queries your customers are already asking, optimized with the data points and authority signals these platforms prioritize, and timed to capitalize on trending topics in your category.
Every piece of content also builds the backlink profile and domain authority that AI agents will use as trust signals when UCP commerce goes mainstream.
Authority Distribution
Content publishes across 500+ trusted news outlets. These placements create the indexed content, backlink profile, and brand authority that AI platforms reference when generating recommendations. Distribution reaches full syndication within 48-72 hours.
These are the same high-authority sources that AI agents will query when making purchase decisions under UCP. Every placement is a signal that tells AI: this brand is legitimate, cited by trusted outlets, and worth recommending.
Flexibility
AI Visibility Audit We test 50+ real customer prompts across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot. You see exactly where your brand appears, where it doesn’t, and where every competitor shows up instead. Most brands discover they’re invisible for 80%+ of relevant purchase-intent prompts.
We also assess your AI commerce readiness — how your product data, structured feeds, and current authority profile position you for UCP-enabled transactions.
Schema & Structured Data Optimization
We implement advanced JSON-LD structured data on your website content — blog posts, product pages, and key landing pages — engineered specifically for how AI models process information. This goes far beyond standard SEO schema.
Three layers make this work:
- Entity Disambiguation. AI models think in concepts, not keywords. We map every topic, person, organization, and concept on your pages to their Wikidata and Wikipedia identifiers using sameAs properties. When an AI encounters your content about “retinol,” it creates a hard link between your page and its trusted training data for that compound — increasing the likelihood it cites you as a source.
- Semantic Hierarchy. We use Schema.org’s about and mentions properties to tell AI exactly what your content primarily covers versus what supporting facts are present. This prevents AI from miscategorizing your content and ensures it surfaces for the right queries — not irrelevant ones.
- Machine-Readable Q&A. AI models are question-and-answer machines. We extract the implied and explicit questions your content answers and format them as nested FAQ schema. This spoon-feeds AI platforms the exact syntax they prefer when generating direct answers — making your content the path of least resistance when the AI needs a source to cite.
Every blog post, press placement, and key page gets this treatment. The result: AI platforms don’t just find your content — they understand it, categorize it correctly, and trust it enough to cite.
Every recommendation. Every platform. Every competitor. Every week.
AI Citation Volume
Total mentions across all platforms, week over week
Share of Voice
Your brand vs. 3-5 competitors, percentage breakdown
Platform Coverage
Google AI Overviews, ChatGPT, Perplexity, Gemini, Copilot
Prompt Rankings
Which purchase-intent questions trigger your brand in the response
Citation Quality
Mentioned first? In a list? With a link? With a purchase path?
Authority Growth
Domain rating, referring domains, backlinks from press syndication
Business Impact
Branded search growth, referral traffic, new customer acquisition, revenue correlation
“Most agencies measure press pickup counts. We measure whether AI recommends your brand when customers ask purchase-intent questions — and how that changes week over week against your competitors. When AI agents start completing purchases, this data becomes the single best predictor of revenue.”
Built for e-commerce brands that want to lead the AI commerce shift — not react to it.
This service works best for brands with an active e-commerce presence (Shopify, WooCommerce, or Amazon), Google Search Console and Analytics already tracking their site, and a commitment to building long-term AI visibility rather than chasing short-term tactics.
You’re a strong fit if you sell products in a competitive category where consumers research before buying. Skincare, supplements, fashion, home goods, specialty food, pet products, consumer electronics — any category where people ask “what’s the best…” before they purchase.
You’re an especially strong fit if you’re already seeing your competitors appear in AI-generated answers while you’re absent. That gap is about to become a revenue gap once AI agents can complete purchases.
Minimum engagement: 5 content pieces over 3 months. AI platforms build confidence through repeated, consistent signals from trusted sources. A single piece of content doesn’t generate enough signal. Five pieces across 90 days creates the citation velocity needed for measurable results — and establishes the authority foundation you’ll need when UCP commerce scales.
The Investment
Growth
$10,000/month
3 Month Commitment
- 3-5 AI-optimized content pieces, distributed across 500+ outlets.
- Full AI visibility audit (including AI commerce readiness assessment)
- Weekly tracking snapshots, monthly deep-dive reports, and quarterly strategic review.
- Includes Ahrefs Brand Radar citation monitoring across all major AI platforms.
Scale
$15,000/month
6 Month Commitment
- 10 content pieces over 6 months.
- Everything in Growth plus expanded prompt library tracking, competitive intelligence reports, and priority optimization based on 3 months of citation data.
- Includes quarterly AI commerce readiness updates as UCP adoption expands.
Enterprise
Custom Pricing
- 15+ content pieces annually.
- Everything in Growth & in Scale plus expanded prompt library tracking, competitive intelligence reports, and priority optimization based on 3 months of citation data.
- Dedicated strategist, executive positioning campaigns, multimedia content, and quarterly business reviews with ROI analysis.
- Includes ongoing AI commerce advisory as the landscape evolves.
Frequently Asked Questions
How is this different from traditional PR?
What is Google UCP and why should I care?
How long until we appear in AI responses?
Distribution happens within 48-72 hours. AI citations typically begin appearing within 2-4 weeks. Meaningful share of voice improvement — where you consistently appear across multiple platforms and prompts — takes 60-90 days. Some clients see citations within hours of distribution.
Why can't I just wait until UCP is fully rolled out?
The same reason you couldn't wait until Amazon was fully mature to start selling there. First movers in AI visibility are accumulating citations, authority signals, and trust right now. When UCP enables direct AI-agent purchasing, those signals determine which brands get recommended. Building authority takes months. Competitors who started earlier will have a compounding lead that gets more expensive to close over time.
Is my website going to become irrelevant?
No. Under UCP, you're still the merchant of record. You still own the customer data. You still process the payment and fulfill the order. The AI is the interface — not the seller. Google isn't taking a transaction fee or capturing your customer relationship. What changes is that many sales will happen without a website visit. Your site still matters for direct traffic, brand experience, and customer service. But it may no longer be where the purchase happens.
Can you guarantee we'll be recommended by AI?
No ethical agency can guarantee specific AI responses. We guarantee: global distribution across 500+ outlets, systematic citation tracking across 5+ AI platforms, monthly reporting with clear metrics, and continuous optimization. Clients typically see 100-200%+ citation growth within 90 days.
Why do we need 5 pieces minimum?
We already do regular SEO. Isn't that enough?
SEO gets you on the Google results page. AI visibility gets you into the AI-generated answer above it — and eventually into the AI agent's purchase recommendation. Traditional SEO doesn't address ChatGPT, Perplexity, or UCP-enabled agents. Our content builds backlinks and domain authority (which helps traditional SEO) while simultaneously creating the citation signals AI platforms need to recommend you. The two strategies are complementary, but SEO alone leaves you invisible to AI.
What about our product data and structured feeds — doesn't that matter for UCP?
Absolutely. Clean product data, structured feeds, and API-ready infrastructure are the other half of AI commerce readiness. Our service addresses the authority and trust layer — making sure AI agents know your brand exists and consider it credible. Product data quality is the operational layer — making sure AI agents can actually query your catalog, check inventory, and complete transactions. Both are necessary. We can advise on data readiness and refer you to technical partners for feed optimization if needed.
We're accepting 5 beta partners for this program. Apply below.
We’re building something new — and we want to build it alongside the right brands. We’re selecting 5 beta partners who’ll get full access to our AI visibility program in exchange for feedback, collaboration, and permission to document results as case studies.
This isn’t a waitlist. It’s an application. We need to confirm we can actually move the needle for your brand before we take you on. Fill out the form below and we’ll review your business, run a complimentary AI Visibility Audit on your URL, and schedule a call to walk through the findings — no commitment required.
Spots are limited to 5 brands. Once they’re filled, we close applications until the next cohort.
What Our Clients Say...
George and his team are terrific all around. They’ve managed our Amazon DSP for about 4 years and are now handling our Amazon PPC.
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