How DSP image ads helped our client generate a consistent income at an amazing ROAS
The client is a company who specializes in selling shaving products that help you reach difficult places, in both the US and Canada; helping more people be beach ready in a shorter
amount of time.
The client was running an ad campaign on other platforms and wanted ads of a similar style advertised on DSPs’ powerful remarketing platform.
Using remarketing audiences for our main ASIN, we are able to leverage all of the people who have viewed our product on Amazon but have not purchased and serve them these custom image ads.
The reason this is effective is because the potential customer has already shown interest in our product by viewing the product detail page.
Over the lifetime of this campaign, it has generated over $50,000 at a ROAS of 8.08. The campaign is running at a reduced budget now, but it is still consistently bringing in sales at a great ROAS every month.