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Direct to Consumer Brand Advertising

Amazon DSP for Non-Endemic Advertisers

Amazon DSP Advertising

Leverage Amazon’s first party data to maximise your reach and relevance

Utilise access to Amazon’s exclusive inventory such as Amazon.com. IMDB, Amazon Prime Video to reach your target audience.

What are the benefits of advertising my brand on Amazon?

  • The data collected from the Amazon platform is high value as you own your sales data
  • With the death of the cookie, ROAS is low on other platform whereas Amazon is much better
  • Amazon provides a suitable alternative to cookies with high quality data points to advertise against
  • It is easier to target mid funnel rather than constantly having to build top of funnel brand awareness campaigns
  • You can still use UTM tracking to track the effectiveness of your campaigns
  • Utilise access to Amazon’s exclusive inventory such as Amazon.com. IMDB, Amazon Prime Video to reach your target audience.

How we can help

  • 10+ years helping brands advertise through paid advertising. Including Google & Amazon advertising.
  • Amazon DSP and PPC accredited experts
  • Dedicated Amazon advertising account manager
  • We’re confident you’ll love our service so there’s no long-term contract and no expensive monthly commitment.
  • We focus on your goals and devise strategies that align with them.
  • We’ll use all of our experience, knowledge and know-how to wring out every last sale from your Sponsored Ads budget profitably .

What does the Amazon DSP offer Direct to Consumer brands?

Amazon has the same type of targeting available through the Amazon DSP. The only things brands that don’t sell directly on Amazon won’t be able to do are ASIN based targeting and retargeting as the data behind that is not available to the Amazon platform. The rest of the Amazon tools are at your disposal.

 

There are some restrictions on what you can do on the Amazon DSP platform as a direct to consumer brand when using link out campaigns. 

 

Advertisers that sell 3rd party brands are blocked. Advertisers cannot link out directly to a 3P retailer site from any placement.

 

 

Onsite ad (except Fire Tablet) linking out to:​

eCommerce-enabled site

Link-out is blocked if the following conditions exist:

  • Links to other retailers and ‘find a store’ links are not considered examples of eCommerce functionality.

Non-eCommerce enabled sites

Link-out is approved if the following conditions are met:

  • Landing page content is substantially different from a typical Amazon Product Detail Page.
  • If Amazon makes a similar device (for example, a tablet, streaming media player), check the competitive separation policy for homepage, home screen, or wake screen restrictions.
  • ASIN re-targeting and/or custom segments audiences are not approved. Twitch custom audience, OTT RT, Advertiser audience, Advertiser look alike audience, LS, IM, geo and demo targeting is approved unless the blocklist notes advertiser-specific restrictions.
  • The ad is not running on H1.

Offsite or Fire Tablet ad linking out to:

eCommerce enabled sites

Link-out campaigns will be approved when the following conditions are met:
  • Advertiser is not on the blocklist
  • Advertiser does not sell 3rd party brands, only their own products
  • There must be a conversion pixel on the destination site’s detail page for the product promoted in the ad
  • ASIN re-targeting and/or custom segments audiences are not approved. Twitch custom audience, OTT RT, Advertiser audience, Advertiser look alike audience, LS, IM, geo and demo targeting is approved unless the blocklist notes advertiser-specific restrictions.
  • The advertiser is not a bookseller. All ads selling books must link in, whether onsite or offsite (this does not apply to informational campaigns that link out to non-ecommerce enabled sites).
  • The advertiser is not linking out directly to the site of a 3P retailer.

Non-eCommerce enabled sites

Link-out is approved if the following conditions are met:

  • Advertiser is not on the blocklist
  • Advertiser does not sell 3rd party brands only their own products
  • ASIN re-targeting and/or custom segments audiences are not approved. Twitch custom audience, OTT RT, Advertiser audience, Advertiser look alike audience, LS, IM, geo and demo targeting is approved unless the blocklist notes advertiser-specific restrictions.

Amazon Marketing Service Agency

Advantages of having Clear Ads as your Amazon marketing agency

Our Amazon DSP advertising experts help brands recognise their target audience, identify the best areas to place their products and put together the right advert content to maximise product visibility and sales within the allocated budget. If you already are an Amazon brand or are just starting out, we will work with you to build a personalised campaign to decrease your ACoS. Clear Ads Limited provides a very personal service, assigning you a dedicated account manager to ensure you have a seamless experience. At Clear Ads, we maintain regular contact and provide monthly reporting outlining the productivity and performance of your account. We can also advise the best way to run data-led campaigns that complement your SEO, Google Ads, display and social media strategies.

Amazon Advertising Agency

The Clear Ads Experience

When you choose Clear Ads as your Amazon direct to consumer marketing agency, you can expect to receive the benefit of our considerable expertise. We know Amazon Ads inside out, we’ll put all of that skill to work straight away for you.

Our results speak for themselves – take a look below to see just what types of returns we have generated for our clients over the first three months working with Clear Ads.

Step 01:

We begin with a meeting, so we can see how your campaign plans fit with the Amazon DSP platform and quickly identify opportunities that could work for your brand.

Step 02:

We will devise an Amazon advertising strategy that aligns with your business goals like brand awareness and sales growth, with the aim of achieving your desired objectives.

Step 03:

Once the strategy has been agreed we will begin building out a new Amazon advertising account with you, focusing on your brand and campaign goals.

Step 04:

Once the account is fully set up, the focus will shift to optimisation, scaling and new opportunities to expand.

Direct to Consumer Amazon Marketing Services - Pricing

UK Pricing

Our management fee for UK/EU Brands starts from £2,000 + VAT per month.

After the first 3 months, we will implement a carefully tailored and bespoke pricing model based on an agreed % of ad revenue per month.

This will replace the fixed monthly management fee if the agreed ad revenue is achieved.

US Pricing

Our management fee for Brands in the US starts from $2,500 per month.

After the first 3 months we will implement a carefully tailored and bespoke pricing model based on an agreed % of ad revenue per month.

This will replace the fixed monthly management fee if the agreed ad revenue is achieved.

What are you waiting for - Get in touch today for a free consultation!

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What Our Clients Say

According to TrustPilot

Sean Smith

I love working with Clear Ads Limited

I love working with Clear Ads Limited. They taught me and my team how to use DSP and how to get results as stunning as a 26 ROAS. That’s a 3.8% ACoS. Their bottom up funnel approach helps scale Amazon businesses without overspending.

Cindy Wilson

Clear Ads helped get our new business…

Clear Ads helped get our new business noticed on Amazon. On our own we had no sales for 2 months. On the first day of the campaign Clear Ads had created for us, we had our first sale and impressions are rising dramatically. They know their stuff!
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