Conversion Campaign: We launched this client onto TikTok, so there’s no historical comparison point with other creatives. However, we are comparing with their mature program on Meta.
Conversion Campaign: we drove these ads straight to this client’s Shopify website to complete their purchases there. We reference cost per add-to-cart because the “before” asset didn’t drive any purchases so the improvement percentage would be infinite.
Traffic Campaign: we drove these ads to a landing page that then led customers to purchase on Amazon. The goal for this campaign was to drive social signals to their Amazon listing. A decrease in CPC helps us get more impressions/traffic for the same media cost.
Helpful, clear communicators, and a hardworking company.
Tim Dixon
David C Portal
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