How Clear Ads Helped a Cleaning Products Supplier Boost Profits by 20% with a Strategic Repricing Overhaul
18.81%
Increase in CVR 1 month
207%
Increase in sales in 1 month
8.2 to 1.5
Average keyword positioning
Our Challenge
A leading home organization brand was seeing strong
conversion rates on its hero product but lagging in
traffic and total sales. Analysis of keyword and
performance data revealed we were under-indexing on
high-value search terms due to lower organic visibility.
In addition, the creative assets relied heavily on
traditional lifestyle photography, limiting click-through
rates (CTR) and overall appeal in a competitive niche.
Project Overview
We set out to utilize A/B testing to validate our creative and messaging strategy with the goals to:
- Increase visibility and traffic by improving keyword focus and paid search ranking.
- Lift conversion rates and sales with a modern, benefit-driven creative approach.
- Confirm winning creative elements before rolling changes out at scale.
Our Steps
1. Controlled A/B Testing & Validation
- Launched an A/B test on Amazon to compare Version A (original) vs. Version B (new creatives using ai and integrated graphics).
- Set clear success metrics: conversion rate (CVR), sales, and units sold.
- Achieved a 97% probability of success for Version B, creating a trusted data foundation for all subsequent optimizations.
2. Main Image Optimization
- Replaced lifestyle photography with a clean, AI-generated hero image integrating product packaging
(version B). - Delivered a sharper, more professional look that stood out on search results and mobile.
3. Image Stack Refresh
- Rebuilt the secondary images to focus on customer benefits and pain points, rather than product
features. - Used a problem-solution formula informed by competitor analysis and Amazon mobile best practices.
4. Keyword-Focused Title & PPC Campains
- Restructured the title to prioritise high-value search terms, placing them early for stronger visibility and
SEO impact. - Launched single-keyword Sponsored Product and Sponsored Brand Video campaigns to maximise reach
and reinforce relevance. - Targeted areas where conversion rates were strong but visibility and indexing lagged, ensuring alignment
between traffic and performance potential. - Achieved rapid ranking gains on top search volume terms following the creative and campaign updates.
- Maintained strong organic positioning even after pausing ads during inventory constraints, confirming the
effectiveness of on-page and keyword optimisation
Results
Creative Impact:
- Looking beyond the immediate A/B test, we evaluated monthly sales performance:
- Before Creative Changes: Conversion rate at 18.88%
- After New Creatives: Conversion rate rose to 22.43%
- Organic Visibility: 88.9% category-wide.
- Average Position: Improved to 1.5 across key search terms.
- Amazon’s Choice Badges: 20 active.
- The ranking for high volume terms was consistently in the 1–3 range through September.
- Conversion gains were evident across these top keywords, directly feeding overall revenue growth
- Sales more than doubled (+207%) from May to July
Key Takeaways:
- AI-Enhanced Visuals: AI can outperform traditional photography when paired with strategic design
choices, delivering cleaner presentation, consistent branding, and faster scalability. - Benefit-Driven Messaging: Visuals that focus on customer pain points outperform feature-heavy
creative, driving stronger engagement and conversion. - Keyword Optimization Across Assets: Strategic keyword repositioning; moving high-value terms
forward in titles and weaving them into A+ copy, alt text, and visual overlays, improved organic
visibility and reinforced relevance signals. - PPC Alignment & Ranking Momentum: Complementary PPC campaigns amplified keyword traction,
helping secure and sustain page-one rankings even after ads were paused. - Creative ROI Impact: The combined creative and keyword strategy produced a measurable 207% lift in sales within two months.