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Aligning SEO & PPC strategy on Amazon
13.57%
Revenue Increase
16.50%
Media Sales Increase
17.60%
Unit Sales Increase
Our Challenge
- Listing not being effectively indexed
- SEO and PPC strategy not aligning
- Growing sales and reducing ad spend
Project Overview
A high-end honey brand was struggling to increase traffic to their Amazon store, without spending any more budget on Amazon advertising. Before working with Clear Ads, a previous ads management software controlled the account and the internal brand’s team on their SEO. Clear Ads were introduced to align and grow the account as sales growth had become stagnant.
Our Steps
Identifying Opportunities:
On this account, we started work in January 2024. We strategically planned the improvements needed within the SEO copy. This included;
- Utilising the Category Listing Report (Flat File). All cells were not fully populated, leaving our ASINs susceptible to attack and listing hijacking. Populating all fields helped us maximise search relevancy, including additional ingredients, product use cases as well as targeting consumers outside of the generic backend keywords that expanded our reach.
- Data Dive was used to complete keyword research and understand the market. This highlighted high-volume keywords, high relevancy KWs and opportunities where competitors didn’t rank effectively. Introducing new KW through SEO and changing advertising alignment, our targeting became more accurate and effective.
- Utilising our knowledge or best practices for Amazon SEO, the Title, bullets, description, Alt tags, back end keywords were all changed. We also focused on becoming more semantically relevant to increase exposure and conversion within the category. You can see the positive impacts of Clear Ads work on the account.
Account totals since work started on the account.
Results:
- Revenue increase of 13.57%
- TACO’s reduction of 6.93%
- Media sales up 16.50%
- Unit sales up 17.60%
- Conversion rate increase across all of the main parent ASIN’s optimized.