How to Generate Amazon Ad Videos in Minutes Using AI

This article starts with the introduction of Amazon’s new AI Video Generator, which enables advertisers to create professional-quality ads quickly and at no cost. It then covers the evolution of the tool from its limited beta version to its upgraded 2025 capabilities, including multi-scene storytelling, contextual imagery, and longer formats.

The article next explores the key features and advantages such as speed, cost-effectiveness, customization, realism, multiple variants, and workflow integration. It explains how advertisers can use the generator effectively, including step-by-step creation and pro tips. Real-world case studies, including Gellé Frères and BTR Media, demonstrate the tool’s success. Best practices are outlined, focusing on compliance, storytelling, branding, and technical requirements. The article then addresses challenges and limitations, including visual flaws, hallucinations, copyright issues, and format restrictions, and finally ends with the future outlook for AI in Amazon advertising, highlighting planned upgrades, global expansion, and the complementary role of AI and human creativity.

Amazon’s AI Video Generator is reshaping how brands approach advertising by offering a fast, cost-free way to produce engaging video ads directly within Sponsored Brands campaigns. Initially limited in beta, the tool has now matured with features like multi-scene storytelling, contextual imagery, and six creative variants. Its advantages, speed, affordability, customization, realism, and integration, make it especially valuable for small and mid-sized sellers. Advertisers can generate videos in minutes by selecting products, customizing creative elements, and publishing directly to campaigns, with best practices emphasizing compliance, concise storytelling, consistent branding, and technical accuracy. Case studies from brands like Gellé Frères and BTR Media show that the tool not only reduces production time but also boosts engagement and conversions. Despite clear benefits, limitations such as visual flaws, model hallucinations, and copyright concerns remain. Future improvements are set to expand editing options, add voiceovers, and roll out globally, with AI seen as a supportive partner to human creativity rather than a replacement.

How to generate Amazon Ad videos in minutes using AI

Amazon’s new AI Video Generator gives sellers the ability to transform simple product images into polished video ads within minutes. Unlike traditional production workflows that demand weeks of planning, expensive filming, and editing, this tool offers speed, scalability, and accessibility, and it’s available free within Sponsored Brands campaigns.

Video has already proven to be the most engaging form of content in digital advertising. According to Amazon Ads, 89% of consumers say they want to see more video content from brands, underscoring the growing importance of video in influencing purchase decisions and driving conversions.

Until now, however, producing effective product videos was a major hurdle for many businesses. Traditional ad creation could take weeks of production and cost anywhere between $800 and $10,000 per video, making it impractical for smaller sellers or those needing frequent ad refreshes.

Amazon’s AI-driven solution removes these barriers, giving sellers a faster and more affordable way to meet consumer demand for video, while also leveling the playing field for smaller brands competing in a video-first advertising environment.

How has Amazon’s AI video generator evolved over time?

Amazon’s AI Video Generator has come a long way in a short period, moving from a limited beta tool to a fully developed solution that empowers advertisers with speed, scale, and creativity.

When and why did Amazon launch the AI Video Generator?

Amazon officially introduced the Video Generator at Accelerate 2024, its annual seller conference. The launch was aimed at solving one of the biggest challenges for advertisers: producing video content quickly and affordably. Traditionally, even a simple promotional video could take weeks to create and cost thousands of dollars. Amazon’s solution was designed to remove those barriers by enabling brands to produce professional-quality ads in minutes at no additional cost, directly within Sponsored Brands campaigns.

The tool leverages its unique retail insights to ensure that the AI-generated clips are not just generic but highly relevant to customer behavior and product context. This meant advertisers of all sizes, especially small and mid-sized sellers who lacked video production budgets, could now compete more effectively in an increasingly video-driven ad environment.

What did the Amazon AI video generator early beta version look like?

The first beta version of Video Generator was fairly limited but demonstrated Amazon’s intent. Advertisers could turn a single product image into a 6-9 second video clip rendered at 720p resolution. Each output included:

• Two basic scenes with text headlines,
• Background music,
• A call-to-action overlay,
• And optional brand logo placement.

Advertisers were given four variations per product, allowing them to test different styles before publishing. The creation process took only a few minutes, a drastic improvement compared to traditional workflows that required specialized editing software and professional production teams.

Even though this early version lacked depth, it gave advertisers a glimpse of what was possible: affordable, on-demand video production directly from their ad console.

How has the Amazon AI video generator improved in 2025?

In 2025, Amazon rolled out a series of major upgrades that significantly expanded the Video Generator’s capabilities:

• Multi-scene storytelling – Instead of just static shots, advertisers can now generate dynamic, multi-scene videos that better communicate product use and lifestyle fit.
• Contextual imagery – The AI is able to place products in realistic contexts, such as showing a watch on a wrist or a mug on a café table, improving customer relatability.
• Smoother motion and transitions – Early stiff animations were replaced with more natural-looking pans, zooms, and fades.
• Six creative variants – Each product can now generate up to six distinct video styles, giving advertisers more flexibility for A/B testing.
• Text animations & branding options – Customizable fonts, text overlays, and animated titles improve storytelling and reinforce brand identity.
• Video summarisation – Longer footage can be condensed into short ad-ready clips, ideal for Sponsored Brands placement.
• Extended formats – Video lengths have been expanded up to 21 seconds, addressing feedback that 6-9 seconds was too restrictive for some products.
• GIF-style “image-to-video” – The tool can animate still images into short video-like clips for lightweight campaigns.

These improvements have made the tool far more practical for advertisers, bridging the gap between quick AI-generated content and the polished storytelling that modern e-commerce demands. Amazon has also announced general availability in the U.S., moving the tool out of its restricted beta phase.

What are the key features and advantages of Amazon’s AI video generator?

Amazon’s AI Video Generator represents a fundamental shift in how businesses approach video marketing. By leveraging generative AI, Amazon has created a platform that removes the traditional bottlenecks of video production, making it faster, cheaper, and more adaptable than ever before. Let’s take a closer look at the major features and advantages in detail.

1. Speed and efficiency

Traditionally, creating a marketing video involves multiple stages: concept development, scripting, filming, editing, and post-production. This process can take weeks or even months, leaving brands struggling to keep up with fast-changing consumer trends and seasonal opportunities. Amazon’s AI Video Generator collapses all of these steps into minutes. By simply uploading a product image or selecting an ASIN, advertisers can receive ready-to-use video ads in less than five minutes.

This speed is transformative for e-commerce sellers who operate in highly competitive categories. For example, if a trending event or product surge occurs, say, a sudden spike in demand for fitness accessories, brands can create video ads almost instantly to capitalize on the trend. The ability to produce content in real time gives businesses an edge over competitors who may still be waiting for their production teams to deliver.

2. Cost effectiveness

Video marketing has long been a costly endeavor. Professional video shoots typically require cameras, lighting, actors, editing software, and skilled technicians, costing anywhere from $800 for simple projects to over $10,000 for high-quality ads. For small and medium-sized sellers, such costs are prohibitive. Amazon’s AI Video Generator flips this equation by being completely free within Sponsored Brands campaigns.

This accessibility democratizes video advertising, allowing even individual sellers or startups with small budgets to compete with larger, established brands. A business that might have previously only relied on static images or text ads can now integrate professional-quality videos into its campaigns at no additional cost. By removing financial barriers, Amazon is leveling the playing field, ensuring that creativity and strategy, not budget size, drive advertising success.

3. Customization and branding

A common concern with automated tools is the lack of creative flexibility. Amazon addresses this by offering robust customization features within the Video Generator. Advertisers can embed their logos, apply custom fonts, add product descriptions or taglines as text overlays, and choose from a range of background music options.

This ensures that the output isn’t just a generic AI video, but one that carries the unique identity of the brand. For instance, a premium skincare brand might select elegant fonts and calming music to reflect luxury and trust, while a sports gear company could opt for bold fonts and upbeat tracks to communicate energy and excitement. By blending automation with brand-specific customization, Amazon enables sellers to maintain creative control while still benefiting from AI-driven speed and efficiency.

4. Realism and quality

Earlier AI-generated media often fell short of consumer expectations, producing awkward or artificial-looking visuals. Amazon has significantly improved this by focusing on realism and context in its Video Generator. The tool now produces smoother transitions between scenes, uses dynamic backgrounds, and incorporates human or pet elements to make products feel more relatable.

For example, instead of showing a pair of running shoes floating against a plain backdrop, the AI can place them in motion on a runner’s feet, instantly communicating utility and lifestyle appeal. These improvements bring the ads closer to what professional production teams deliver, but at a fraction of the time and cost. As a result, consumers are more likely to engage with and trust the content, since it feels authentic rather than artificially generated.

5. Multiple variants for A/B testing

A single video rarely works equally well across different audiences. Recognizing this, Amazon’s AI Video Generator creates up to six variations for each product. These variations might differ in text overlays, scene transitions, pacing, or background music. For advertisers, this opens up powerful opportunities for A/B testing.

Instead of gambling on one video concept, sellers can test multiple versions simultaneously and track which one drives higher click-through rates, conversions, or engagement. Over time, these insights allow advertisers to refine their strategies and invest only in the approaches that work best. This data-driven optimization ensures that advertising spend is not wasted and that every campaign is fine-tuned for maximum performance.

6. Workflow Integration

Another major advantage is that the Video Generator isn’t a standalone tool, it’s embedded directly into Amazon’s Sponsored Brands campaign builder. Advertisers can generate videos, customize them, preview the results, and immediately publish them to live campaigns without switching between different platforms or software.

This tight integration reduces workflow friction and streamlines campaign management. For time-pressed advertisers managing multiple products or seasonal promotions, this feature ensures that video creation becomes a seamless part of their advertising routine rather than an extra burden. By keeping everything within Amazon’s ecosystem, it also reduces the learning curve and helps sellers launch campaigns faster.

How can Advertisers use Amazon’s AI video generator effectively?

Amazon’s AI-powered Video Generator has been designed to make professional quality ad creation accessible to all advertisers, especially those running Sponsored Brands campaigns. Initially launched in beta at Accelerate 2024, the tool was limited to select U.S. advertisers. But as of June 2025, Amazon announced full U.S. public availability along with enhanced features, marking a major step forward in its generative AI roadmap.

Who can Access Amazon’s AI Video generator?

Currently, access is available to U.S. based Sponsored Brands advertisers, with global expansion expected in the near future. Amazon’s positioning is clear: the tool is meant to democratize video advertising by helping brands of all sizes create high-performing video content.

What are the Steps to Create an AI-Generated Video on Amazon?

Using Amazon’s AI Video Generator is straightforward and fully integrated into the Sponsored Brands campaign builder. The process typically involves:

1. Choose a Product ASIN or Upload an Image
   Advertisers begin by selecting an existing product listing (ASIN) or uploading a product image. From this, the AI automatically pulls details and generates creative assets.

   
   

2. Generate Multiple Variants Automatically

   The tool produces four to six different video variations, each with unique perspectives, motion styles, or layouts. This ensures advertisers can select the format that best resonates with their audience.

   

3. Customize Branding and Creative Elements

   Advertisers can refine the video by adding logos, product descriptions, text overlays, and background music. The enhanced 2025 version also allows multi-scene storytelling, text animations, and smoother transitions, giving brands much more flexibility in design.

   

4. Use Summarization from Existing Content (Optional)

   Instead of starting from scratch, advertisers can upload longer-form videos, like tutorials, social media clips, or demos, and let the AI summarize and extract key segments, producing a shorter ad-ready version.

   

5. Preview and Publish in Campaign Builder

   Once the preferred version is selected, advertisers preview the video and seamlessly push it live within Sponsored Brands campaigns. This workflow integration ensures there’s no need for third-party editing tools.

To learn more, you can watch the official Amazon demo video here: Amazon Video Generator

What pro tips help maximize results?

While the process is automated, advertisers can improve results by following a few best practices:

• Use High-Quality Source Images → Clear, high-resolution product images lead to more polished final outputs.
• Keep Messaging Concise → Short, impactful text overlays prevent clutter and maintain viewer attention.
• Test Multiple Variants → Running A/B tests across the generated variations helps identify which creative resonates best with the target audience.

What are Some Real-World Use Cases and Success Stories of Amazon’s AI video generator?

One of the strongest indicators of the effectiveness of Amazon’s AI Video Generator is how advertisers are already putting it to work in real-world campaigns. Early adopters have reported both faster production timelines and higher customer engagement, proving the tool’s ability to bridge the gap between cost-efficiency and creativity. Below are some of the most notable use cases.

1. Gellé Frères and Black Friday Skincare Campaigns

French skincare brand Gellé Frères was among the early beta testers of Amazon’s AI Video Generator. For major retail events like Black Friday, the company needed a way to launch fresh, engaging promotions at scale. With the tool, the brand was able to instantly generate video ads from product images, significantly reducing production time. This made it possible to run video campaigns for more products than before, opening up new advertising opportunities while keeping costs low.

2. BTR Media’s Flavor-Specific Product Launches

Advertising agency BTR Media leveraged Amazon’s Video Generator to support flavor-specific product launches in the nutrition and supplements category. Traditionally, brands would create just one or two generic videos for entire product lines, limiting campaign effectiveness. Using the AI tool, BTR Media created targeted, flavor-specific videos (e.g., chocolate vs. vanilla protein powder) that were more relevant to search intent. This strategy led to dramatically improved click-through and conversion rates, proving that personalized AI-generated assets can directly boost sales outcomes.

3. Broader Advertiser Feedback

Across the board, advertisers note that Amazon’s AI Video Generator makes it possible to launch campaigns much faster and at a fraction of the traditional cost. Sellers highlight that what once took weeks and thousands of dollars now requires only minutes and no additional expense within Sponsored Brands campaigns. Many report higher engagement rates thanks to the visual storytelling and realism the AI tool provides, making it easier to connect with shoppers and showcase product benefits.

What are the best practices for AI-Generated Amazon video ads?

Amazon’s AI Video Generator offers sellers a fast and cost-effective way to create professional-quality ads, but success depends on how effectively the tool is used. While AI simplifies production, advertisers must still consider compliance, storytelling, branding, and technical standards to ensure their videos perform well and meet Amazon’s requirements. Below are key best practices:

1. Ensuring Compliance and Quality

The most fundamental best practice is to align AI-generated videos with Amazon’s ad guidelines. This means avoiding misleading visuals, exaggerated claims, or imagery that does not accurately represent the product. Amazon has built constraints into its AI video models to minimize risks of hallucination and improve creative accuracy, but sellers are still responsible for reviewing outputs before publishing. For instance, Jay Richman, Amazon’s VP of Product and Technology, emphasized that the tool was designed to “optimize for the floor of creative quality versus the ceiling,” ensuring videos meet a minimum standard of reliability.

2. Meeting Technical Specifications

Regardless of whether a video is AI-generated or professionally shot, Amazon applies the same technical standards. The table below summarizes the key requirements advertisers must follow:

These standards ensure that ads maintain professional quality across devices and placements, while also making them accessible and engaging for a wider audience.

3. Strengthening Creative Storytelling

Even though AI accelerates production, storytelling still matters. Brands are advised to lead with a strong hook within the first 3 seconds, since most viewers decide whether to keep watching almost instantly. Visual storytelling is more effective than relying solely on text overlays. For example, instead of simply showing a watch on a table, AI-generated ads can depict a person wearing the watch and checking the time, which makes the product feel more relatable and real.

Another best practice is to focus on one key benefit per video. Cramming multiple features into a single ad risks overwhelming the viewer. Instead, Amazon recommends creating multiple short variants for A/B testing, a feature made easier by the tool’s ability to automatically generate six versions per product.

4. Optimizing Branding and Customization

While AI handles the heavy lifting, advertisers should still customize key elements to align with brand identity. Amazon’s video generator allows for logo insertion, font selection, headlines, and background music choices, ensuring that final outputs reflect a seller’s unique positioning. The tool can also combine multiple assets (e.g., product images, lifestyle scenes, pets, or text overlays) into a polished multi-scene ad. This flexibility makes it easier to maintain consistent branding across campaigns.

5. Following Creative Do’s and Don’ts

Amazon provides clear guidance on what will and won’t be accepted in Sponsored Brands video ads. Acceptable practices include product-focused storytelling, lifestyle usage visuals, clear value propositions, and legible text overlays. On the other hand, videos with misleading claims, irrelevant visuals, strobe effects, poor audio, or hard-to-read fonts are likely to be rejected. AI-generated outputs should therefore be manually reviewed for errors such as incorrect product renderings, misplaced logos, or inconsistent branding.

6. Addressing Limitations and Risks

While powerful, AI-generated videos are not without drawbacks. Common issues include visual inaccuracies (e.g., misrepresenting colors, textures, or packaging), limited emotional realism (important for categories like beauty or wellness), and lack of professional audio elements such as high-quality voiceovers. Moreover, since Amazon’s policies on AI content are still evolving, there is a possibility that future updates could retroactively impact AI-generated ads. Sellers are therefore advised to double-check accuracy and keep human oversight in the workflow.

What strategic tips can maximize AI video impact?

Some early beta testers recommend several strategic best practices:

• Use multiple short creatives instead of one long ad, allowing for rotation and testing.
• Incorporate subtle calls-to-action such as “Available on Amazon” or “Shop Now” instead of intrusive “Buy Now” graphics.
• Mirror listing content – ensure that AI visuals and tone match the product detail page to maintain consistency and boost conversions.
• Leverage scale – take advantage of AI’s speed to create dozens of variations tailored to seasonal events (e.g., Prime Day or Black Friday) without adding cost.

Together, these practices ensure that AI ads are not only fast and affordable to produce, but also compliant, engaging, and performance-driven.

What Challenges and Limitations should Advertisers Expect?

While Amazon’s AI video generator opens new doors for faster and more affordable ad creation, advertisers should also be aware of its current limitations. As with any emerging technology, there are challenges around accuracy, creative control, and technical specifications that may impact campaign performance. Below are the key challenges to keep in mind:

1. Visual flaws and inaccuracies

Even though AI-generated videos can look photorealistic, small errors are still common. For example, product details like watch faces or labels may appear distorted, misaligned, or overly smoothed. These imperfections can make the product look different from the real one, which risks misleading buyers if not carefully reviewed.

2. AI model behaviour and hallucinations

Early versions of the tool sometimes “hallucinated” elements, adding features or visuals that weren’t part of the original product. To minimize this, Amazon applied strict model constraints, but some unpredictability remains. Advertisers may still need to generate multiple iterations to ensure accuracy and consistency with the actual product.

3. Copyright and intellectual property risks

Generative AI raises ongoing concerns about copyright and training data. Amazon has tried to address this by indemnifying advertisers, taking on legal responsibility if claims arise from AI-created assets. However, the broader issue of IP ownership in AI-generated media is still unresolved, meaning brands must remain cautious when scaling such campaigns.

4. Audio and emotional realism gaps

While visuals are convincing, audio elements and emotional depth remain weaker compared to human-created videos. Features like voiceovers, authentic tone, and emotionally engaging storytelling still require manual input or professional production. This makes AI videos less effective in categories where emotional connection or brand storytelling is critical.

5. Format and length restrictions

At launch, the AI generator was limited to short videos, 6-9 seconds in 720p resolution. Amazon has since extended this to support videos up to 21 seconds, but flexibility is still narrower than traditional production. For brands that rely on long-form demos or rich narratives, this lack of format range may limit creative strategies.

What’s Next for AI in Amazon Advertising?

Amazon’s AI-powered video generator is still in its early stages, but the company has signaled big plans for expansion and refinement. The next few years will likely see major improvements in features, accessibility, and integration with broader advertising strategies.

What planned upgrades are coming to Amazon Ads videos with AI?

Amazon is already working on adding more advanced editing tools, support for voiceovers, and even interactive ad elements. These upgrades would allow sellers to not only showcase their products in motion but also add professional audio narration and create more engaging experiences. Such developments are designed to help advertisers move closer to broadcast-quality ads without heavy production costs.

Will AI Replace Human Creativity?

Amazon and industry experts emphasize that AI video generation is not meant to replace human creative work but to complement it. While AI handles the repetitive, time-consuming aspects of ad creation, humans remain essential for strategy, storytelling, and emotional resonance. In this way, the tool is best seen as a productivity booster rather than a substitute for professional marketing teams.