How to Get an Amazon Ads Certification Updated 2024


Amazon Ads certifications are a way to validate your knowledge and understanding of Amazon Ads products and solutions.

There are six certifications available:

  • Sponsored Ads CertificationAmazon Advertising foundations Certification
  • Sizmek Ad Suite Certification
  • Amazon DSP Certification
  • Amazon DSP Advanced Certification
  • Amazon retail for advertisers Certification

Once you have completed a certification assessment, you will receive a digital badge, which makes you an accredited Amazon advertiser. They are great for self-assurance as well as an outward display to others of your knowledge and expertise.

The certificates are free to take with an Amazon account. They are particularly beneficial for advertisers or agencies; to learn everything they need about Amazon advertising.

At Clear Ads, we pride ourselves on having all our staff complete the certifications! Even the content writers. It shows our clients that we know our stuff.

The Benefits of Becoming Certified

  • Show your colleagues and clients your proficiency—add the digital badge to your social media or email signature. Show people your hard work and knowledge.
  • Keep up to date—Once certified, you will receive monthly newsletters on the latest Amazon courses and certification opportunities.
  • Add it to your CV—you can add the certifications to your resume, so potential employers can see you are proficient.
  • Know how to advertise—they look good to others, but are also very beneficial to your business. Learning how to advertise on Amazon is crucial for a successful campaign.

The Amazon Learning Console

You can access the certifications through the Amazon learning console.

To proceed with any courses or assessments, you need an Amazon account, but it is free to sign up and start. The ‘get started’ button will prompt the user to log in or sign up when they begin a course.

After that, you can explore the learning console and use it however you require.

You will note that the console is brightly colored and easy to navigate, which helps to produce a pleasant learning experience.

As you scroll down to the bottom of the webpage, you will see your current courses and recommendations. The modules are not required to complete the ads certifications, but they help.

Courses are categorized by topic, but you can use the search tool to find what you are looking for if you know the name.

Amazon has made the console easy to use and as appealing to the eye as possible. They want as many advertisers to complete them as possible.

They have expanded the console a fair amount as they realized the popularity of the certifications. Adding courses ranging from beginner, intermediate and advanced levels.

How to Take the Assessment

You can take the assessments through the learning console home page and the certifications tab.

If you can’t find them this way, there is also a search bar you can use if you know the name of the certificate you need. You require an Amazon account to complete the exams like you complete the courses.

After opening a certification, there will be a suggestion to complete the modules before taking the test.

The modules cover everything that can be found in the exam and can be helpful. However, you don’t need to finish all the modules to gain your badge. You can jump straight to the assessment if you would prefer.

Read the disclaimer before you begin. There are 2 hours to complete the assessment, and the number of questions can vary depending on which certificate you are doing.

You require a score of 80% or higher to pass, but there is the option to repeat the exam after 24 hours. Amazon wants as many people to pass the exams as possible.

The exams are multiple-choice; you can have the courses open throughout, and students can retake them after 24 hours. Plus, everything in the exam would have come up in the certification courses.

So you are at every advantage to score the highest you can!

What Will Be on the Test?

Amazon is not trying to trick you with any of the exams! What do I mean by this?

Every question on the exam has an answer found in the learning material. The specific content will vary depending on which exam you are taking. But the material is all there for learning, no matter which exam it is! 

You will find that even though there are some repeated questions, the exams will be different each time. Amazon has given a set percentage of each exam to a different sub-topic within the material.

There will be variations within the questions, but the topics will be the same. 

You will be given an outcome at the end of the test, which shows your performance in each section. You can then return to the learning material and find the corresponding sections. 

What Are The Test Rules?

Before starting the exam, read the disclaimer, which tells you:

  • Do not get assistance from others.
  • Do not share, disclose, reproduce, copy, transmit, or make derivative works of assessment questions and responses or any other Amazon Confidential Information.

The purpose is to ensure that you have completed the test without help from others, and you won’t share the information. Other than that, there are no rules aside from the time limit and reading the questions carefully.

Tips For Passing

Top 5 Tips 

  1. Revising is not a weakness: Many people go straight to the assessments without looking at the course material! The only way to get a good score is to know the content. I made notes for my exams, old school A-Level revision style.
  2. Be patient: You have 120 minutes for the exam, plenty of time, so slow down. Read through the questions calmly and carefully; there were times I rushed, failing to notice the question asked for two answers.
  3. Be strategic: You will be given an exam report at the end. Look at it and take note of which sections you were weakest.
  4. Switch it up: Completing more than one certification can be tiring, so switch it up a little. Try a different exam, or take a break and work on something else. Sometimes you need to step away to get out of the Amazon advertising brain fog.
  5. Get hands-on with your learning: People often learn differently, and seeing what you are learning can help someone understand and visualize it during the exams. You could even go onto Amazon and identify the different types of ads for yourself!

13 Amazon Certifications Courses

Amazon Ads Retail Certification

The Amazon Ads Retail Certification demonstrates an individual’s expertise in Amazon retail programs. Key areas covered in this certification include distinguishing between various selling partner types, comprehending Amazon fulfillment solutions, gaining proficiency in retail concepts via selling, and mastering the essentials of Seller Central and Vendor Central. This certification is ideal for advertising and marketing professionals responsible for overseeing ecommerce operations and advertising campaigns on behalf of Amazon selling partners. If your primary focus is managing clients’ advertising campaigns and promotions, we suggest exploring our Amazon Advanced Retail Certification.

Amazon Ads Advanced Retail Certification

The Amazon Ads Advanced Retail Certification is a validation of an individual’s expertise in Amazon retail programs, particularly in the context of advertising strategies. Covered topics include optimizing product detail pages for retail readiness, enhancing brand discoverability through Amazon growth strategies, venturing into international marketplaces, cultivating customer loyalty through promotional efforts, and leveraging retail insights and analytics tools for planning. This certification is tailored for advertising and marketing professionals responsible for managing e-commerce operations and advertising campaigns on behalf of selling partners. For those seeking to establish a strong foundation in retail skills, we recommend starting with the recently updated Amazon Ads Retail Certification before pursuing this Advanced Retail Certification.

Amazon Advertising Foundations Certification

The Amazon Advertising Foundations Certification validates a person’s fundamental understanding of Amazon Ads solutions, particularly focusing on display advertising. Key topics encompass an introduction to Amazon Ads, insights into audience solutions for display advertising, the art of measuring display advertising campaigns, and effectively reaching audiences throughout the customer journey.

Amazon DSP Certification

The Amazon DSP Certification confirms an individual’s expertise in Amazon Ads programmatic solutions. Covered topics encompass Amazon DSP audience solutions, supply quality, campaign setup, supply management, ad policy compliance, and campaign performance optimization. This certification is ideal for advertisers and agency professionals proficient in leveraging Amazon DSP for their advertising needs.

Amazon DSP Advanced Certification

The Amazon DSP Advanced Certification attests to an individual’s mastery of advanced Amazon Ads programmatic solutions. Covered topics encompass bid strategies, pixels, audience targeting, third-party integrations, private marketplace deals, attribution modeling, and bulksheet management. This certification is tailor-made for advertisers and agency professionals proficient in utilizing Amazon DSP for campaign creation and management.

Amazon Ads Certification

The Sponsored Ads Certification confirms an individual’s expertise in Amazon’s sponsored ads, including Sponsored Products and Sponsored Brands, with a focus on retail readiness, sponsored ads strategy, and campaign optimization. This certification is ideally suited for advertisers and agency professionals who utilize Amazon Ads sponsored ads via the advertising console or Seller Central.

The courses listed below comprise a compilation of materials from the Sponsored Ads Bootcamp and other learning paths, specifically crafted to aid in your preparation for the certification assessment. It’s important to note that completion of each course is not mandatory prior to taking the assessment. The sections are organized by topic for your convenience.

Amazon Ads Campaign Planning Certification

The Amazon Ads Campaign Planning Certification affirms an individual’s capability to strategically utilize Amazon Ads solutions to achieve campaign objectives. This certification is particularly well-suited for advertising and marketing professionals in planning and strategy roles who may leverage a range of Amazon Ads solutions, including sponsored ads, display, video, and custom solutions.

Amazon Ads Campaign Optimization Certification

The Amazon Ads Campaign Optimization Certification demonstrates an individual’s expertise in advanced campaign strategy, reporting, and optimization across sponsored ads, Amazon DSP, and cross-product campaigns. Key topics encompass campaign objectives, essential metrics, retail insights, and cross-product strategies. This advanced certification is tailored for hands-on practitioners, including retail media specialists and campaign managers, actively involved in creating and overseeing diverse campaigns within their portfolio. For those seeking to establish a strong foundation, we recommend starting with the Amazon Ads Campaign Planning certification.

Amazon Marketing Cloud Certification

Amazon Marketing Cloud (AMC) is a secure and cloud-based clean room solution, empowering advertisers to conduct analytics across pseudonymized signals. These signals encompass Amazon Ads event tables as well as custom inputs provided by advertisers. The Amazon Marketing Cloud Certification is a testament to an individual’s proficiency in navigating the AMC user interface and their aptitude in harnessing event tables to craft queries and generate advanced performance reports.

It’s essential to note that this role-based Certification is specifically tailored for analytics practitioners capable of writing SQL-based queries. Prior familiarity with SQL is highly recommended. If you are uncertain about your SQL skills, you can take advantage of an optional 15-question quiz to assess your proficiency.

Amazon Ad Server Certification

Amazon Ad Server (AAS) is a globally utilized, multichannel ad server designed for creating, distributing, customizing, measuring, and optimizing campaigns across various screens. It provides a range of creative authoring options, efficient campaign management tools, advanced dynamic creative optimization capabilities, and holds accreditation from the Media Rating Council.

The Amazon Ad Server Certification validates an individual’s technical expertise in using the Ad Server. Topics covered include campaign management, working with the Amazon Ad Server Tag Manager, and campaign metrics and analytics. The following learning paths are thoughtfully crafted to aid in your certification preparation. This certification is ideal for advertisers or agency professionals responsible for managing campaigns within the Amazon Ad Server.

Amazon Ad Server Advanced Certification

The Amazon Ad Server Advanced Certification confirms an individual’s technical expertise in utilizing the Amazon Ad Server. This certification program encompasses crucial subjects such as campaign management, AAS Tag Manager utilization, AAS analytics proficiency, and Dynamic Creative Optimization techniques. It is tailor-made for advertising and marketing professionals engaged in hands-on practitioner roles, responsible for campaign setup, management, and impact measurement.

Amazon Video Ads Certification

The Amazon Video Ads Certification serves as a testament to an individual’s competence in Amazon’s video advertising offerings. The certification program encompasses key subjects such as video ad fundamentals, integrating video into your advertising portfolio, understanding video ad audiences, and mastering video ad reporting and measurement. This certification is particularly well-suited for advertising and marketing professionals holding planning and strategy roles, responsible for managing advertising portfolios and evaluating campaign effectiveness.

Please note: Before commencing the certification, we recommend reviewing the availability of video ad products in your specific location.

Twitch Gameplan Certification

The Twitch Gameplan certification confirms an individual’s mastery of Twitch services and advertising products. Twitch, a prominent live-streaming platform, connects millions of viewers daily for live streams, content creation, interactive chats, sharing experiences, and genuine connections. The certification curriculum covers essential areas such as understanding the dynamics of Twitch, elevating your advertising strategies, boosting brand growth, and achieving expertise on Twitch. This certification is especially beneficial for advertisers who run campaigns on Twitch using Premium Media Products, Native Site Integration, Brand Partnerships, Studio, and Sponsorships.

We are proud that all our account managers stay up to date with their Amazon certifications. As Amazon partners, we consistently stay informed on industry changes and Amazon updates. You can rest easy knowing that we are qualified Amazon advertisers. 

To find out more about how we can help your business grow, feel free to request a callback today!

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