Driving Success Part 2: Campaign Planning for Q4

Welcome listeners “Highway to Sell,” the podcast where we accelerate your knowledge of Amazon advertising strategies. Today, we have a special episode brought to you by Clear Ads. This episode is hosted by Tom Waghorn, joined by our Head of Accounts Helen Robinson, today we’ll be diving deep into the world of planning Amazon advertising campaigns for the highly lucrative Q4 and seasonal holidays. – Keyword research and trends: Discovering what’s hot and relevant for your products. – Budget allocation: How to determine your advertising budget for this crucial period. – Sponsored Products vs. Sponsored Brands vs. Sponsored Display: Which ad types to use? – Campaign structure: Setting up campaigns, ad groups, and keywords. – Leveraging Amazon’s algorithm: The role of A9 and how it impacts your campaigns. – The importance of bidding strategies during high competition. – remove negatives and wasted spend – A/B testing: Finding the winning combinations for your ads and listings. – Real-time monitoring: Staying on top of your campaigns during Q4. – Scaling successful campaigns and pausing underperformers. – Leveraging Amazon’s reporting tools for insights. If you found today’s episode valuable, please subscribe, rate, and review “Highway to Sell” on your favorite podcast platform. Plus, if you are interested in our services click here for a free audit: https://clearadsagency.com/request-a-call-back/