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Navigating Challenges in a Competitive UK Marketplace to Achieve Significant Revenue Growth
56.92%
Increase in Revenue
£75k p/m Revenue Increase
with a 1% TACO’s reduction
Our Challenge
- Ineffective listing indexing and poor inventory management
- Lack of alignment between SEO and PPC strategies.
- Need to maintain sales momentum during the transition to Vendor Central.
Project Overview
The client aimed to enhance visibility and sales on Amazon while reducing reliance on advertising. Key metrics for review included revenue, ad spend, TACoS, and conversion rates. We utilized tools such as the Category Listing Report and Data Dive for keyword research and optimization.
Our Steps
- Transitioned specific ASINs from Seller Central to Vendor Central.
- Greater advertising efficiency. Driving more effective spend to new areas and improving ad performance in Sponsored Products and Sponsored Brands.
- Introduced a comprehensive DSP strategy with a phased rollout targeting specific audience segments.
- Provided creative suggestions to the client's team, improving alignment across campaigns, click-through rates (CTR), and conversion rates (CVR).
- Updated and optimized product listings for SEO to drive organic growth.
Results
Outcome
The client expressed satisfaction with the results, highlighting renewed confidence in their Amazon strategy. The impact has been profound, with enhanced brand visibility, improved sales performance, and a stronger market position.
“The Clear Ads team has transformed our approach to Amazon. Their expertise has led to measurable improvements in our sales and operational efficiency.” (Client testimonial, anonymized)
Results:
-
Revenue Growth within 9 months of Full Service management:
56.92% increase in revenue from £214,689.64 in December 2023 to £336,898.44 in September 2024.
-
TACoS Reduction:
Within a year of PPC management, TACO’s had Decreased from 12.29% in January 2023 to 11.27% by January 2024.
-
Enhanced Profitability:
Decreased reliance on ad revenue while boosting overall profitability.
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Renewed Account Focus:
With Clear Ads taking over greater control, this has allowed the client to spend time expanding the business into other Amazon marketplaces.