How we helped our client achieve over 1million dollars in product sales in under two years on Amazon DSP

After analysing the products, we decided that the best course of action was to take our normal approach and set up remarketing orders on both the O&O and OE supply sources, showing our ads to people who have viewed our product but not purchased. This is our normal strategy when we have a new account, as it normally generates a good return as the target customers have already shown interest in your product.

Paired with careful budget management and being agile in our approach when it comes to market changes/seasonality, it helped us reach our ACoS and Sales goals in a shorter period than expected.

After this, considering the category in which the product was placed, we thought a competitor audience would provide great results as the clients’ product listings and images were some of the best in the category. After confirming this with the client, we gathered a list of competitors with less/worse reviews, worse images or a higher price point and compiled them into the audience. Targeting our two best performing ASINs we added the audiences only showing it to people who had seen and not purchased the competitors products.