This article starts with the importance of profitability tracking in Amazon businesses and the role of profitability tools in revenue analysis, cost management, and profit margin optimization. It covers why profitability tools are essential for Amazon sellers, detailing the complexities of Amazon’s fee structure, the need for real-time profit tracking, data-driven decision-making, and gaining a competitive edge through profit trend analysis.
The article outlines key features to look for in an Amazon profitability tool, including automated profit tracking, comprehensive expense analysis, PPC performance monitoring, inventory management and forecasting, integration capabilities, and advanced reporting and analytics. It provides an overview of the top Amazon profitability tools such as Sellerboard, Sellerise, Helium 10, ProfitGuru, ManageByStats, SellerApp, HelloProfit, Nozzle, and Jungle Scout, comparing their pricing, features, and strengths. The article then dives into an in-depth analysis of each tool, examining their core purpose, pricing, key and unique features, strengths, limitations, and user reviews. Finally, it concludes with a guide on how to choose the right tool for an Amazon business by considering business size and complexity, required features, budget and pricing comparison, and trial and demo options.
Profitability tracking is essential for Amazon businesses to maintain financial health, manage costs, and maximize profit margins. Dedicated profitability tools simplify revenue analysis and expense management by offering real-time profit tracking, data-driven decision-making, and advanced reporting capabilities. Amazon’s complex fee structure, including FBA fees, referral fees, storage costs, and PPC expenses, makes accurate financial monitoring crucial. Essential features of these tools include automated cost tracking, inventory forecasting, PPC performance analysis, and seamless integration with Amazon Seller Central and other platforms. Leading tools like Sellerboard, Helium 10, Jungle Scout, and Sellerise provide comprehensive financial insights, each offering unique strengths and addressing different business needs. An in-depth evaluation of these tools highlights their pricing, accessibility, key capabilities, and user feedback. To choose the right tool, Amazon sellers should assess their business size, feature requirements, budget, and the availability of trial or demo options.
This article emphasizes the critical importance of profitability tracking for Amazon businesses and the vital role of specialized tools in managing revenue, costs, and profit margins. It explains the necessity of profitability tools in navigating Amazon’s complex fee structure and making informed, data-driven decisions. Key features to consider when selecting a profitability tool include automated profit tracking, expense analysis, PPC performance monitoring, inventory management, integration capabilities, and advanced reporting.
The article provides a thorough review of leading profitability tools like Sellerboard, Sellerise, Helium 10, ProfitGuru, ManageByStats, SellerApp, HelloProfit, Nozzle, and Jungle Scout, detailing their pricing, functionality, unique features, strengths, and user feedback. It concludes with practical advice on choosing the most suitable tool based on business size, operational complexity, required features, budget, and the availability of trial and demo versions, ensuring sellers make a well-informed investment in their business growth.
Introduction
Profitability tracking is essential for Amazon sellers to maintain financial stability and make data-driven decisions. With numerous costs, including FBA fees, advertising expenses, storage fees, and referral commissions, sellers must have a clear understanding of their revenue and profit margins to avoid operating at a loss.
By leveraging profitability tracking software, sellers can analyze revenue trends, evaluate cost structures, and optimize profit margins. These tools provide key performance indicators (KPIs) such as return on investment (ROI), total advertising cost of sales (TACoS), and net profits, enabling sellers to refine their pricing strategies and ad spend to maximize returns.
Moreover, profitability tracking helps in inventory management, preventing stockouts and overstocking, which directly impact cash flow and storage costs. Advanced analytics from these tools also aid in forecasting sales trends and identifying underperforming products that may need discontinuation.
Overall, profitability tracking tools play a crucial role in maintaining sustainable growth by offering sellers real-time insights into their financial health and helping them make informed operational, pricing, and marketing decisions.
Why Profitability Tools Are Essential for Amazon Sellers
Amazon’s Complex Fee Structure:
Amazon’s fee structure is extensive and can significantly impact a seller’s profit margins if not carefully monitored. Profitability tools help track these fees, ensuring accurate cost analysis and preventing unexpected financial shortfalls. Key fees include:
- Referral Fees: Amazon charges a commission on each sale, which ranges from 8% to 45% depending on the product category. High-volume categories like electronics or apparel often face higher fees, making it crucial to account for them when pricing products.
- FBA Fulfillment Fees: For sellers using Fulfillment by Amazon (FBA), shipping and handling fees vary based on product weight and size, typically ranging between $3.06 and $6.81 for items up to three pounds. Seasonal surcharges can further increase these costs, especially during peak periods like Q4.
- PPC and Advertising Costs: Amazon’s Pay-Per-Click (PPC) campaigns require ongoing investment. Costs for Sponsored Products, Sponsored Brands, and Sponsored Display ads can escalate without proper monitoring, leading to a reduced return on ad spend (ROAS) and increased ACoS (Advertising Cost of Sales).
- Return and Refund Fees: Amazon charges $5 or 20% of the refunded value for each return, and FBA-related returns also incur non-refundable fulfilment fees.
Real-Time Profit Tracking:
Manual profit calculations are not only time-consuming but also susceptible to human error. Digital profitability tools automate this process, providing real-time financial visibility and eliminating the need for spreadsheets. Real-time tracking ensures:
- Instant Revenue Insights: Tools like Jungle Scout Sales Analytics offer live sales tracking, giving sellers immediate updates on revenue and order status.
- Cost Analysis: Real-time breakdowns of Amazon fees, shipping costs, and advertising spend allow sellers to see exactly where their money is going.
- Product-Level Profitability: Sellers can monitor individual product performance using SKU, ASIN, or category-level data to identify high-margin and low-margin products.
- Accurate Profit and Loss (P&L) Statements: Tools like SellerApp Profit Dashboard generate automated P&L reports, reducing the risk of calculation errors and simplifying financial audits.
Data-Driven Decision-Making:
Data is at the heart of every successful Amazon business. Profitability tools provide a wealth of data-driven insights, enabling sellers to make informed decisions:
- Identifying Profitable Products: Sellers can pinpoint top-performing products by analyzing revenue, profit margins, and ROI, helping them focus on high-margin items while phasing out underperforming ones.
- Optimizing Ad Spend: Tools like Nozzle and Ad Badger track advertising performance, allowing sellers to adjust bids and keywords to maximize ACoS and ROAS.
- Forecasting and Demand Planning: Advanced tools like Helium 10 Inventory Management and SellerApp Sales Forecasting predict demand patterns, ensuring optimal stock levels and preventing overstocking or stockouts.
- Evaluating Return on Investment (ROI): Metrics like Total Advertising Cost of Sales (TACoS) and ACoS provide a clear view of how ad spend impacts organic and paid sales, guiding budget allocation decisions.
- Reducing Operating Costs: Detailed cost breakdowns highlight unnecessary expenses, enabling sellers to renegotiate supplier terms, adjust logistics, and reduce operational waste.
Competitive Edge:
In Amazon’s highly competitive marketplace, maintaining a financial edge requires constant monitoring and adaptation. Profitability tools help sellers stay ahead by:
- Strategic Pricing: By analyzing competitor pricing and historical sales data, sellers can adjust prices to maintain competitiveness without sacrificing profit margins. Tools like Jungle Scout and Helium 10 offer competitive intelligence features, aiding in this process.
- Inventory Optimization: Advanced inventory management tools prevent stockouts and overstocking, which can lead to lost sales or increased storage fees. ManageByStats and InventoryLab provide automated restocking alerts and demand forecasts, ensuring balanced inventory levels.
- Monitoring Customer Behavior: Tools like Nozzle provide insights into customer lifetime value (LTV) and acquisition costs, helping sellers tailor marketing strategies for higher retention and long-term profitability.
- Improving Product Listings: Higher-quality listings lead to better conversion rates. Profitability tools with keyword tracking and listing optimization features, like SellerApp and Helium 10, help sellers enhance their product pages for maximum visibility and sales.
What Are the Key Features to Look for in an Amazon Profitability Tool?
Selecting the right Amazon profitability tool is crucial for gaining accurate financial insights and making data-driven business decisions. The best tools offer a wide range of features that help sellers track revenue, manage costs, and optimise profit margins efficiently. Below are the essential features to consider when evaluating an Amazon profitability tool:
Automated Profit Tracking
Automated profit tracking eliminates the need for manual data entry and reduces the risk of errors. It provides real-time updates on revenue, costs, and profit margins, allowing sellers to monitor business performance instantly.
- Real-Time Sales Data: The tools provide instant visibility into sales, orders, refunds, and estimated payouts.
- Product-Level Performance: Profitability tools offer insights into SKU and ASIN levels, helping sellers evaluate individual product profitability and make informed inventory and pricing decisions.
- Historical Data Analysis: Access to historical data enables sellers to identify sales trends, track performance over time, and plan future strategies based on past results.
Comprehensive Expense Analysis
A detailed breakdown of expenses is essential for understanding true profitability. Amazon sellers face numerous costs, and missing any of these can distort financial reports.
- Amazon Fees: Leading tools like Sellerboard track over 100 different Amazon fees, including FBA fees, referral fees, storage costs, and refund administration fees.
- Cost of Goods Sold COGS(Cost of Goods Sold)): Properly accounting for production, packaging, and shipping costs ensures accurate margin calculations.
- Return and Refund Costs: Understanding non-refundable FBA fees and the impact of returns on profitability helps sellers minimise losses.
- Customisable Expense Tracking: Advanced tools allow sellers to include external costs like office rent, marketing expenses, and staff salaries for a comprehensive financial overview.
PPC Performance Monitoring
Advertising spend can significantly affect profitability, making PPC performance tracking a vital feature for any Amazon profitability tool.
- ACoS and TACoS Tracking: Tools like Nozzle and Ad Badger monitor key advertising metrics, helping sellers evaluate the effectiveness of their campaigns and adjust spending accordingly.
- ROI Analysis: Real-time data on ad spend and revenue helps sellers identify high-performing campaigns and eliminate underperforming ads.
- PPC Automation: Tools like Sellerboard and Helium 10 Profits offer automated bid optimisation and keyword management to increase campaign efficiency.
Reporting and Analytics
Customised reports and data visualisation provide actionable insights, enabling sellers to make informed decisions and track performance effectively.
- Profit and Loss Statements: Automated P&L reports give a clear picture of business health, highlighting revenue, costs, and net profit.
- KPI Dashboards: Tools like SellerApp Profit Dashboard and Helium 10 Profits offer visual representations of key metrics, making it easy to identify trends and areas for improvement.
- Advanced Analytics: Features like sales comparison by channel (organic vs. PPC), product performance analysis, and ROI calculations help refine business strategies.
How These Tools Were Finalised
Selecting the best Amazon profitability tools required a structured evaluation based on key factors relevant to sellers at all levels. The research methodology focused on features, pricing, automation, reporting capabilities, user feedback, and real-world application. The goal was to identify tools that offer accurate financial insights, optimize cost management, and improve overall profitability for Amazon businesses.
Evaluation Criteria
Each tool was assessed using the following criteria:
- Profit Tracking & Cost Analysis – The ability to track real-time revenue, expenses, and profit margins, including Amazon fees, PPC costs, and refund processing.
- Inventory & Forecasting – Tools that offer inventory tracking, restock alerts, and demand forecasting for efficient stock management.
- PPC Performance & Advertising Analytics – Features for monitoring ad spend, ROI, and optimizing campaigns to improve TACoS and ACoS.
- Automation & Ease of Use – The extent to which manual processes are automated, reducing seller workload.
- Scalability & Integration – Compatibility with Amazon Seller Central, multi-marketplace support, and third-party integrations.
- Pricing & Value – Affordability, free trial availability, and overall cost-effectiveness compared to provided features.
- User Feedback & Reviews – Ratings and real-world experiences from platforms like Trustpilot, G2, and Capterra.
Selection Process
The evaluation began by identifying widely used and highly rated profitability tools for Amazon sellers. After analyzing multiple platforms, a shortlist was created based on in-depth feature comparisons, testing, and user testimonials.
Tools That Made the Final List
The tools included in this guide represent a balanced mix of affordability, feature depth, and usability. They cater to various seller needs, from new entrepreneurs to large-scale businesses:
- Sellerboard – Best for comprehensive profit tracking and real-time financial analytics.
- Sellerise – Focuses on real-time profitability insights, cost analysis, and inventory forecasting.
- Helium 10 – A complete seller suite with profitability tracking, keyword research, and listing optimization.
- ProfitGuru – Provides financial tracking with a strong emphasis on competitor and product research.
- ManageByStats – Advanced analytics with inventory tracking and financial reporting.
- SellerApp – Offers deep profitability tracking, PPC insights, and automation tools.
- HelloProfit – Specializes in profit tracking with integrated PPC and advertising analytics.
- Nozzle – AI-driven profit optimization with a focus on customer lifetime value (LTV).
- Jungle Scout – Strong in product research and profitability tracking with sales forecasting tools.
Tools Considered but Not Included
Several tools were reviewed but ultimately not included due to limited functionality, high pricing, or niche specialization:
- Fetcher – Provided basic profit and loss tracking but lacked advanced financial insights and automation features.
- Shopkeeper – Good for tracking profitability and inventory but lacked scalability and in-depth PPC analytics.
- Revseller – Useful for profitability calculations but lacked additional business analytics and competitive intelligence features.
Why These Tools Were Chosen
The final selection prioritizes tools that provide accurate profit tracking, automation, inventory control, and financial transparency. Each tool brings unique strengths tailored to different seller needs, ensuring a comprehensive guide for choosing the best Amazon profitability platform.

1. Sellerboard
Overview
Sellerboard is a widely trusted Amazon profitability tool known for its precise profit tracking and advanced financial analytics. Designed for Amazon FBA and FBM sellers, it captures every cost associated with Amazon’s complex fee structure, including FBA fees, referral fees, storage costs, advertising expenses, and refunds, providing sellers with a complete and real-time view of their business’s financial health. Beyond profit calculations, Sellerboard offers inventory management, PPC tracking, and reimbursement claims for lost or damaged inventory.

Pricing and Accessibility
- Monthly Price Range
- Standard Plan: $19/month, up to 3,000 orders/month
- Professional Plan: $29/month, up to 6,000 orders/month
- Business Plan: $39/month, up to 15,000 orders/month
- Enterprise Plan: $79/month, up to 50,000 orders/month
2. Trial Availability
- 1 month free trial is available
Key Features
- Real-Time Profit Tracking: Displays current and historical sales data, revenue, advertising costs and net profit at a glance.
- Comprehensive Cost Analysis: Tracks over 100 Amazon fees, including FBA storage, shipping, and refund costs.
- Product-Level Insights: Provides performance data for individual products, including sales, refunds, and COGS(cost of goods sold).
- PPC Performance Monitoring: Tracks advertising spend, ACoS, and ROI for each campaign, ad group, and keyword.
- Inventory Management: Sends low-stock alerts and helps manage COGS by batch, period, or marketplace.
- Reimbursement Claims: Automates refund requests for lost or damaged inventory and unreturned items.
- Customizable Reports: Generates detailed profit and loss (P&L) statements, trend analysis, and financial breakdowns.
Unique Features
- COGS(cost of goods sold) Management: Allows sellers to manage COGS by batch, ensuring accurate cost calculations even when product costs change over time.
- Refund Cost Breakdown: Highlights refunded amounts, non-refundable FBA fees, and lost COGS, helping sellers minimize return-related losses.
- PPC Automation: Sellerboard automates bid optimization based on profitability, reducing ACoS and increasing ad efficiency.
Strength
- Highly Accurate Profit Calculations: Real-time data ensures sellers always know their true financial position.
- User-Friendly Dashboard: The tile-based interface makes it easy to monitor key metrics at a glance.
- Advanced Analytics: Detailed financial breakdowns support data-driven decision-making.
- Affordable Pricing: Competitive rates with no hidden fees, making it accessible for businesses of all sizes.
Limitations
- Basic Inventory Forecasting: While it provides low-stock alerts, Sellerboard’s inventory forecasting features are not as advanced as those offered by tools like Helium 10 and ManageByStats.
Reviews
- Trustpilot: 4.5 Star, 75 Reviews
- G2: 4.7 Start, 44 Reviews
- Capterra: 4.9 Start, 13 Reviews
2. Sellerise
Overview
Sellerise is a comprehensive Amazon seller tool designed to streamline business operations through advanced profitability tracking, cost analysis, and inventory management. It provides real-time financial insights and automation, enabling data-driven decision-making and business growth. Sellerise pulls data directly from Amazon, ensuring accuracy and reliability in monitoring sales, profits, and expenses. It also reduces manual work by automating crucial processes like review requests and reimbursement claims, offering an intuitive interface for seamless user experience.

Pricing and Accessibility
- Monthly Price Range
- Starter Plan: $19.99/month, 1 unified seller account & 1,000 orders/month
- Growing Plan: $39.99/month, 2 unified seller accounts & 5,000 orders/month
- Advanced Plans: $99.99/month, 5 unified seller accounts & 50,000 orders/month
- Pro-Seller: $299.99/month, 10 unified seller accounts & 1,50,000 orders/month
- Trial Availability
- 7-day free trial is available for all the available plans.
Key Features
- Sales and Profit Dashboard: Provides real-time visibility into sales, revenue, costs, and net profit, offering a complete financial overview.
- ABC Analysis: ABC Dashboard provides clear profit insights, tracks your most profitable items, and helps strengthen weaknesses while enhancing strengths.
- Manual Adjustments: Allows customization of cost data by adding or modifying expenses like product costs, shipping fees, and marketing spend.
- Inventory Management: Tracks stock levels, sends restock alerts, and prevents overstocking or stockouts with demand forecasting.
- Profit and Loss (P&L) Statements: Automates P&L reporting, offering detailed financial breakdowns for accurate performance analysis.
- Payouts Tool: Tracks Amazon payouts, matching disbursements with sales and expenses to ensure accurate cash flow management.
- Subscribe and Save Dashboard: Monitors subscription-based product performance, providing insights into recurring revenue and long-term customer retention.
Unique Features
- Advanced Keyword Tools: Optimize product visibility with targeted keyword tracking and research.
- Analyze & Manage Tools: Leverage comprehensive analytics and inventory management features to monitor performance and streamline operations.
Strengths
- Real-Time Profitability Tracking: Immediate access to financial data helps sellers make quick, informed decisions.
- Comprehensive Cost Analysis: Tracks Amazon fees, product costs, advertising expenses, and shipping fees in one place.
- Advanced Automation: Reduces manual work through automated review requests, reimbursement claims, and financial reporting.
- Robust Inventory Management: Prevents stock issues with low-stock alerts and demand forecasting.
- Flexible Customization: Manual adjustment capabilities allow sellers to refine financial data for accuracy.
Limitations
- High cost for Pro-Seller plan users.
- Limited features in the Starter Plan.
- Only a 7-day free trial.
Reviews
- Trustpilot: 4.8 Star, 129 Reviews
- G2: 4.8 Star, 16 Reviews
- Capterra: 5.0 Star, 1 Review
3. Helium 10
Overview
Helium 10 is an all-in-one Amazon seller platform offering a wide suite of tools for in-depth product research, keyword optimization, competitor analysis, enhanced listing performance, and financial analysis. Its Profits tool provides comprehensive profitability tracking by monitoring real-time revenue, expenses, and net profit. Helium 10 simplifies complex financial data, helping Amazon sellers make informed decisions by offering clear visibility into product-level and business-wide performance.

Pricing and Accessibility
- Monthly Price Range
- Starter Plan ($39/month): Essential tools featuring limited keyword research and listing optimization.
- Platinum Plan ($99/month): Includes access to product and keyword research, profitability analysis, and basic PPC management.
- Diamond Plan ($279/month): Advanced capabilities including PPC automation and extra user seats.
- Trial Availability
- The platform also offers a free trial with limited access to some features, enabling sellers to evaluate the tool before committing.
Key Features
- Profits Dashboard: Provides a real-time overview of gross revenue, net profit, and performance trends.
- Cost Analysis: Tracks Amazon fees, COGS(Cost of Goods Sold), shipping expenses, storage fees, and PPC costs.
- Product-Level Insights: Breaks down sales, refunds, and net profit by ASIN or SKU.
- Inventory Management: Tracks stock levels and offers restock suggestions to prevent overstocking or stockouts.
- PPC Performance Monitoring: Monitors advertising spend, ROI, and campaign efficiency.
- Advanced Analytics: Offers custom date range analysis, sales graphs, and profit trend visualizations.
Unique Features
- All-in-One Platform: Combines profitability tracking with product research, keyword tracking, listing optimization, and inventory management.
- Multi-Marketplace Support: Tracks financial performance across multiple Amazon marketplaces.
- AI-Driven Insights: Uses machine learning to provide restock suggestions and predict future demand.
- Seamless Data Integration: Consolidates sales, ad spend, and product performance into a single dashboard.
Strengths
- Comprehensive Tool Suite: Offers a wide range of features beyond financial tracking, making it a complete Amazon seller solution.
- User-Friendly Interface: Intuitive dashboard simplifies complex data for quick decision-making.
- Real-Time Data: Provides up-to-the-minute insights into revenue, costs, and profitability.
- Scalable Solutions: Suitable for sellers at all growth stages, from beginners to enterprise-level businesses.
- Robust Analytics: Customizable reporting and visualizations help track performance over time.
Limitations
- Pricing: Higher-tier plans can be expensive for small businesses or startups.
- Learning Curve: Extensive features require time and training to master.
Reviews
- Trustpilot: 3.1 Star, 643 Reviews
- G2: 4.1 Star, 170 Reviews
- Capterra: 4.2 Star, 105 Reviews
4. ProfitGuru
Overview
ProfitGuru is a product research and profitability tracking tool designed to help Amazon sellers identify high-potential products and monitor financial performance. It provides insights into product demand, competition, and profit margins, making it a valuable resource for strategic product selection and cost management. ProfitGuru also tracks sales trends and expenses, helping sellers make data-driven decisions to maximise profitability and optimise their Amazon business.

Pricing and Accessibility
ProfitGuru offers flexible pricing tailored to different business needs:
- Free Plan ($0/month): Access to essential tools like the Chrome Extension, product/brand/seller/supplier databases, FBA Calculator, Sales Estimator, and more.
- Professional Plan ($50/month or $40/month annually): All Free features plus Bulk Analysis (100k UPCs, 10 supplier uploads daily), a 1,000-keyword Tracker, and ASIN Export (up to 1,000 per download).
Key Features
- Profit Tracking: Real-time monitoring of revenue, expenses, and net profit across product lines.
- Cost Analysis: Detailed breakdown of Amazon fees, COGS(Cost of Goods Sold), shipping costs, and advertising expenses.
- Product Performance Insights: Tracks sales trends, demand fluctuations, and product profitability.
- Competitor Analysis: Monitors competitor pricing, sales volume, and market share to help sellers stay competitive.
- Inventory Management: Tracks stock levels and provides restock recommendations based on demand forecasts.
Unique Features
- Product Research Integration: Combines product discovery with profitability analysis, enabling sellers to evaluate potential products before investing.
- Competitor Tracking: Provides real-time insights into competitor performance, helping sellers adjust pricing and marketing strategies.
- Sales Trend Analysis: Identifies seasonal demand patterns and sales growth opportunities.
Strengths
- Comprehensive Product Research: Streamlines product selection by combining market analysis with profit tracking.
- User-Friendly Interface: Simplifies complex data for easy interpretation and decision-making.
- Competitive Intelligence: Helps sellers monitor market trends and adjust strategies to maintain profitability.
- Cost Management: Provides detailed visibility into all expenses, ensuring accurate profit calculations.
Limitations
- Limited Advanced Analytics: Lacks some advanced reporting features compared to tools like Helium 10 and Sellerboard.
- No PPC Performance Tracking: Does not offer in-depth monitoring of advertising spend and ROI.
Reviews
- Trustpilot: 0 Star, 0 Ratings
- G2: 0 Star, 0 Ratings
- Capterra: 0 Star, 0 Ratings
5. Managebystats
Overview
ManageByStats (MBS) is a robust and data-driven Amazon seller tool designed to streamline business operations and enhance profitability tracking. It provides an all-in-one solution for profit analytics, inventory management, customer data, PPC performance, and product research. MBS consolidates all essential Amazon metrics into a single, intuitive dashboard, helping sellers manage their businesses efficiently and make informed decisions based on real-time financial insights.
Pricing and Accessibility
ManageByStats offers flexible pricing plans suitable for businesses at different scales:
- Free Plan: $0/month, Includes 4 seller accounts, unlimited review automation, 100 keyword tracking, KPI dashboards, financial breakdowns and more.
- Pro Plan: $59.97/month, Advanced features including 8 seller accounts, competitor analysis, PPC management, and product launch tracking.
- Enterprise Plan: 12 seller accounts, custom pricing, Tailored for high-volume sellers, offering dedicated support and advanced analytics.
Key Features
- Profit Dashboard: Real-time profit tracking with detailed revenue, expense, and net profit analysis.
- Cost Analysis: Tracks Amazon fees, COGS, shipping expenses, PPC costs, and additional expenses.
- Inventory Management: Monitors stock levels, predicts demand, and sends restock alerts to prevent overstocking or stockouts.
- KPI Dashboards: Visualises key performance indicators such as conversion rates, traffic, and product lifetime value (LTV).
- Automated Reports: Generates detailed financial reports, including profit and loss statements, cash flow analysis, and expense breakdowns.
- Review Automation: Sends automated customer review requests and tracks feedback directly from Amazon Seller Central.
- Product Research Extension: Identifies profitable product opportunities and tracks competitor performance.
Unique Features
- Advanced KPI Tracking: Offers in-depth monitoring of crucial business metrics like customer lifetime value, repeat purchase rates, and transaction trends.
- Smart Notifications: Provides real-time alerts on inventory changes, listing updates, and performance fluctuations.
- Multi-Account Management: Supports up to 4 seller accounts on the free plan, making it ideal for businesses managing multiple brands.
- Automated Checklists: Helps sellers stay organised by generating task checklists based on business performance and operational needs.
Strengths
- Comprehensive Data Integration: Combines profit analytics, inventory management, and customer insights in one platform.
- Scalable Pricing: Offers a robust free plan with advanced features, providing exceptional value for small and growing businesses.
- Real-Time Financial Insights: Tracks revenue, expenses, and profits with up-to-the-minute data accuracy.
- Advanced Reporting: Customisable reports help sellers track financial performance and identify growth opportunities.
- User-Friendly Interface: Intuitive dashboards simplify complex data for quick decision-making.
Limitations
- Learning Curve: The wide array of features may require time and training for new users to master.
- Advanced Forecasting: Inventory forecasting could benefit from more predictive analytics and AI-driven suggestions.
Reviews
- Trustpilot: 2.8 Star, 3 Reviews
- G2: 5 Star, 2 Reviews
- Capterra: Not Found
6. SellerApp
Overview
SellerApp is an all-in-one analytics and optimisation platform designed to help Amazon sellers scale their businesses through data-driven insights. It offers a comprehensive suite of tools for profitability tracking, PPC management, keyword research, product listing optimisation, and inventory management. The Profit Dashboard feature provides real-time visibility into revenue, costs, and net profit, enabling sellers to make strategic financial decisions with accurate data. SellerApp’s AI-powered capabilities help streamline operations, reduce manual work, and improve overall profitability.

Pricing and Accessibility
SellerApp offers a flexible pricing model suitable for businesses at various stages of growth:
- Freemium ($0, no credit card required): Basic features like product research, campaign manager, PPC insights, good for beginners.
- Pro Plan ($99/month): For growing sellers, with advanced tracking, keyword monitoring, and email support (7-day trial).
- Smart Plan with Automation ($149/month): For scaling businesses needing more robust tools (14-day trial).
Key Features
- Profit Dashboard: Tracks real-time sales, revenue, expenses, and net profit across all product listings.
- Cost Analysis: Breaks down Amazon fees, COGS, shipping costs, storage fees, and advertising expenses.
- PPC Performance Monitoring: Tracks ad spend, ROI, and ACoS to optimise PPC campaigns and control marketing costs.
- Inventory Management: Monitors stock levels, forecasts demand, and prevents overstocking or stockouts.
- Sales Forecasting: Uses historical data and AI-driven insights to predict sales trends and plan inventory and budget accordingly.
- Data Visualisation: Offers interactive charts and customisable reports for in-depth financial analysis.
- Product-Level Insights: Tracks profitability metrics at the ASIN or SKU level, helping sellers identify high-performing products.
Unique Features
- AI-Powered Insights: Uses advanced algorithms to identify sales trends, optimise PPC campaigns, and improve listing performance.
- FBA Calculator: Estimates profitability by calculating FBA fees, product costs, and potential revenue for new products.
- Listing Quality Analysis: Evaluates product listings based on content quality, keywords, and conversion potential.
- Keyword Research and Rank Tracking: Provides data on high-converting keywords and monitors product visibility in Amazon search results.
Strengths
- Real-Time Profit Tracking: Provides instant visibility into financial performance with up-to-the-minute data accuracy.
- Comprehensive Analytics: Combines financial tracking, PPC management, and listing optimisation in one platform.
- AI-Driven Automation: Reduces manual work by automating PPC bid adjustments, inventory alerts, and review requests.
- User-Friendly Interface: Intuitive dashboards and data visualisation simplify complex financial metrics.
- Scalability: Supports multiple marketplaces and large-scale operations, making it suitable for growing businesses.
Limitations
- Pricing: Higher-tier plans can be costly for small businesses or new sellers.
- Learning Curve: The platform’s wide range of features may require time and training to fully master.
Reviews
- Trustpilot: 3.9 Star, 155 Reviews
- G2: 4.7 Star, 40 Reviews
- Capterra: 0 Star, 0 Reviews
7. HelloProfit
Overview
HelloProfit is a powerful Amazon seller analytics and profitability tracking platform designed to offer real-time insights into business performance. It combines profit tracking, PPC analysis, and sales data in a single, easy-to-navigate dashboard. HelloProfit’s goal is to help Amazon sellers understand their financial health by providing detailed breakdowns of revenue, costs, and net profit on both a product and account level.

Pricing and Accessibility
HelloProfit offers transparent pricing with a focus on providing value through a feature-rich platform:
- Expert Plan: $97/month, Full access to all tools and features.
- Trial Availability: 21 days free trial is available.
HelloProfit integrates directly with Amazon Seller Central through API, ensuring automatic data syncing and eliminating the need for manual data entry. The platform supports multiple Amazon marketplaces, though each additional marketplace incurs an extra fee.
Key Features
- Profit Dashboard: Tracks real-time revenue, expenses, and net profit with a clear, visual interface.

- Cost Analysis: Provides a detailed breakdown of Amazon fees, COGS(Cost of Goods Sold), shipping costs, FBA fees, and PPC expenses.
- Product Performance Insights: Monitors sales data, profit margins, and order volumes at the ASIN or SKU level.
- PPC Performance Monitoring: Tracks advertising spend, ACoS, ROI, and campaign efficiency.
- Historical Data Analysis: Allows users to compare sales and profit trends over custom date ranges.
- Multi-Marketplace Support: Consolidates performance data across different Amazon marketplaces.
- Customisable Reports: Generates financial reports tailored to specific business needs and timeframes.
Unique Features
- All-in-One Analytics: Combines profit tracking, PPC analysis, and product performance data in a single dashboard.
- Visual Data Representation: Uses interactive charts and graphs to simplify complex financial data.
- Real-Time Metrics: Provides up-to-the-minute updates on sales, costs, and net profit.
- Marketplace Grouping: Consolidates data from multiple countries into combined reports, though additional fees apply.
Strengths
- Comprehensive Financial Insights: Tracks all key metrics related to revenue, expenses, and profitability.
- User-Friendly Interface: Simplifies data analysis with clear visualisations and intuitive navigation.
- Advanced PPC Tracking: Monitors advertising performance and helps optimise ad spend efficiency.
- Detailed Cost Breakdown: Accounts for all Amazon fees, including storage, FBA, shipping, and PPC costs.
- Scalability: Supports multiple Amazon marketplaces and high-volume sellers.
Limitations
- Pricing: Higher monthly fees compared to similar tools, with additional costs for each marketplace.
- Limited Forecasting: Lacks advanced demand forecasting and inventory prediction features.
- Mobile Accessibility: The platform could benefit from a dedicated mobile app for on-the-go management.
- Data Syncing Time: Some users report occasional delays in data updates from Amazon Seller Central.
Reviews
- Trustpilot: 3.8 Star, 2 Reviews
- G2: 3.8 Star, 14 Reviews
- Capterra: 5 Star, 1 Review
8. Nozzle
Overview
Nozzle is an AI-driven profit optimisation and customer analytics platform designed specifically for Amazon sellers. It provides advanced insights into profitability, customer lifetime value (LTV), and advertising efficiency. By leveraging data science and machine learning, Nozzle helps sellers make data-driven decisions to improve revenue, reduce costs, and maximise profit margins. The platform’s in-depth analysis of customer behaviour and acquisition costs sets it apart from traditional profitability tools.

Pricing and Accessibility
Nozzle’s pricing is based on your total annual sales and includes a 14‑day free trial along with analytics dashboards, custom categories, and multiple marketplace access. Pricing tiers are as follows:
- Under $1M: $200/month
- $1M–$3M: $350/month
- $3M–$5M: $600/month
- $5M–$10M: $750/month
- Over $10M: $1,000/month
Pricing renews automatically each month after the free trial, with monthly reviews to ensure you’re on the appropriate tier.
Key Features
- Profit Tracking: Real-time monitoring of revenue, costs, and net profit across product lines.
- Customer Lifetime Value (LTV): Tracks long-term customer profitability and helps optimise acquisition strategies.
- PPC Performance Monitoring: Analyzes advertising spend, ACoS, ROI, and campaign efficiency.
- Acquisition Cost Analysis: Measures customer acquisition costs (CAC) to evaluate marketing performance.
- Data Visualisation: Offers interactive charts and graphs for clearer financial analysis and performance tracking.
Unique Features
- AI-Driven Insights: Uses machine learning to predict sales trends, customer retention, and profitability.
- Customer Behaviour Analysis: Provides insights into repeat purchases, average order value, and long-term customer value.
- Multi-Marketplace Support: Tracks performance across different Amazon marketplaces in a unified dashboard.
- Advanced Cohort Analysis: Groups customers by acquisition date and behaviour to evaluate long-term profitability.
Strengths:
- Deep Customer Insights: Tracks LTV and CAC, helping sellers refine marketing and pricing strategies.
- Advanced AI Capabilities: Predicts future trends and provides actionable insights for growth.
- Real-Time Profit Tracking: Provides up-to-the-minute data on revenue, expenses, and net profit.
- Comprehensive Cost Analysis: Tracks all key expenses, including Amazon fees and advertising costs.
- User-Friendly Interface: Simplifies complex data through visual reports and clear dashboards.
Limitations
- Pricing: Higher-tier plans can be expensive for small businesses.
- Learning Curve: Advanced features may require time and training to fully utilise.
Reviews
- Trustpilot: 4.8 Star, 118 Reviews
- G2: 4.6 Star, 111 Reviews
- Capterra: 4.8 Star, 83 Reviews
9. Jungle Scout
Overview
Jungle Scout is an all-encompassing platform designed to assist Amazon sellers in various aspects of their business, including product research, market intelligence, and sales analytics. Its primary goal is to provide data-driven insights that enable sellers to make informed decisions, optimize their listings, and enhance profitability.

Pricing and Accessibility
Jungle Scout offers multiple subscription plans to cater to different seller needs:
- Monthly Price Range
- Basic Plan: $49/month, Essential tools for product research and browser extension access.
- Suite Plan: $79/month, adds keyword research, listing optimisation, and advanced seller tools.
- Professional Plan: $399/month, Includes advanced analytics, historical data tracking, and support for multiple user accounts.
- Annual plans offer discounted rates.
- Trial Availability
- No free trial.
- A 7-day money-back guarantee is available for users to test the platform.
Key Features
Jungle Scout provides a suite of tools to support Amazon sellers:
- Sales Analytics: Tracks all expenses and Amazon sales data in real-time, offering insights into revenue, profit margins, ROI, and cost of goods sold (COGS).
- Advertising Analytics: Monitors PPC campaign performance, evaluating metrics such as impressions, click-through rates (CTR), total advertising cost of sales (TACoS), and overall ad spend.
- Product Research Tools: Includes features like Opportunity Finder, Product Tracker, and Keyword Scout to identify profitable products and relevant keywords.
- Inventory Manager: Helps in tracking stock levels, forecasting demand, and managing restocks efficiently.
Unique Features
A standout feature of Jungle Scout is its AI Assist, which analyzes financial data, including revenue, COGS, and fees, and delivers comprehensive reports with actionable insights to improve sales and optimize growth.
Strengths
- Comprehensive Tool Suite: Jungle Scout offers a wide range of tools that cover various aspects of Amazon selling, from product research to sales analytics.
- User-Friendly Interface: The platform is designed to be intuitive, making it accessible for both new and experienced sellers.
- AI-Driven Insights: The integration of AI to provide detailed financial analysis and growth recommendations sets Jungle Scout apart from many competitors.
Limitations
- Supplier Database Scope: Some users have noted that the Supplier Database could be more comprehensive, suggesting room for expansion in this area.
- Advertising Analytics Access: The Advertising Analytics feature is not available in the Starter Plan, which may limit access for some users.
Reviews
- Trustpilot: 4.6 Star, 3943 Reviews
- G2: 4.6 Star, 203 Reviews
- Capterra: 4.7 Star, 241 Reviews

How to Choose the Right Tool for Your Amazon Business?
Selecting the most suitable profitability tool for your Amazon business requires careful evaluation of your operational needs, budget, and the capabilities of each platform. The right tool enhances financial visibility, improves efficiency, and optimizes decision-making. Here’s a detailed breakdown of key factors to consider:
Business Size and Complexity: Matching Tools with Operational Needs
The scale and complexity of your business significantly influence which profitability tool will be most effective:
- Small and New Sellers: For businesses with limited product ranges and simpler operations, tools like Fetcher and Shopkeeper offer straightforward profit tracking and easy-to-read dashboards. These tools are cost-effective and help manage core financial metrics without overwhelming complexity.
- Medium-Sized Businesses: Businesses handling multiple SKUs and expanding product lines benefit from advanced tools like SellerApp and ProfitGuru, which offer real-time sales forecasting, inventory management, and profitability analysis. These tools help balance operational complexity with scalable analytics.
- Large and Enterprise-Level Sellers: Established businesses with complex supply chains and high transaction volumes require comprehensive platforms like Jungle Scout, Helium 10, and ManageByStats. These tools integrate advanced reporting, PPC performance tracking, and multi-marketplace management to provide a holistic business overview.
Required Features: Prioritising Advanced Analytics, Inventory Tracking, or PPC Insights
Identifying which features are most essential to your business operations ensures the tool you choose aligns with your strategic goals:
- Profit Tracking and Cost Analysis: Tools like Sellerboard and Nozzle excel in detailed cost breakdowns, including Amazon fees, advertising costs, and COGS(Cost of Goods Sold). These platforms provide accurate profit and loss statements for precise financial health assessment.
- Advanced Sales Analytics: Jungle Scout and Helium 10 offer in-depth insights into sales trends, revenue, and operational expenses, enabling data-driven growth strategies.
- PPC Performance Monitoring: For businesses heavily invested in advertising, HelloProfit and SellerApp provide robust PPC tracking, helping sellers manage ACoS and optimize ad spend.
- Inventory Management and Forecasting: Tools like ManageByStats and Sellerise include features to monitor stock levels, predict demand, and avoid stockouts or overstocking. Efficient inventory control directly impacts profitability by minimizing storage fees and ensuring product availability.
- Customer Lifetime Value (LTV) Analysis: Nozzle specializes in tracking customer acquisition costs and long-term profitability, offering insights into repeat purchase behaviour and overall LTV.
By aligning your business size, operational complexity, and feature requirements with your budget and testing options, you can confidently select a profitability tool that enhances financial tracking and strategic decision-making.