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Amazon Full Service: Common Mistakes in Account Management

Webinar: Mastering Amazon DSP – A Deep Dive into Digital Advertising Success

Join us for a virtual event where we will dive deep into the world of digital advertising on Amazon DSP.

This event is for experienced marketers who use paid advertising but may or may not have had exposure to Amazon’s DSP platform, this event is packed with valuable insights and strategies to help you understand the benefits of Amazon DSP and also to help you succeed with your advertising goals.

During this online event, you’ll learn from industry experts who have mastered the art of Amazon DSP. They will share their knowledge, experience and best practices to help you optimize your campaigns and drive better results. Discover the latest trends, techniques, and tools to leverage Amazon DSP effectively. From audience targeting to creative optimization, we’ll cover everything you need to know to maximize your advertising success on Amazon. Don’t miss this opportunity to gain a competitive edge and take your digital advertising skills to the next level.

We are fortunate to have one of the most experienced set of panellists for this session:

Host

Tom Waghorn – Head of Training at ClearAds Tom has a career full of Amazon advertising experience and trains the Account Managers at Clear Ads. He also hosts our podcast series over on Spotify – Highway to Sell and has kindly stepped in to host this webinar for us.

Guests

Dave Vermeulen: Director of DSP at Buy Box Experts Dave Vermeulen is the Director of DSP at Buy Box Experts. In 2001 he founded Seattle Ad Force, Inc. a full service agency located in the Seattle area, where for the last ten years, he supported mid to large advertisers with their DSP advertising strategies. In August of 2019 he joined Egility.co (which later combined with Buy Box Experts)where he built out their DSP efforts.

Anne Harrell: Product Solutions Director, DSP Due to my love of marketing and innovation, I’ve been working in retail media for the better part of the last eight years helping enterprise brands grow their online presence. Over the last three years, I’ve followed the trends of the industry and shifted my focus to display media, which I wholeheartedly believe is the future of innovative digital advertising. During this time, I’ve helped countless brands build effective DSP strategies while utilizing advanced measurement tactics (i.e. AMC) to ensure we’re accurately measuring success. Now my focus is to better enable brands and sellers alike to utilize these tactics by applying my learnings to the development of Pacvue’s features and functionality.

Jack Lindberg: Director of Analytics at Mars Agency Based in New York, Jack Lindberg leads the Amazon/ Amazon Marketing Cloud Analytics and the Data Clean Room Practices at The Mars Agency. Jack is passionate about and grounded in using data and technology to accelerate commerce marketing. Prior to joining The Mars Agency, Jack spent time building Pacvue’s advertising product. He is also a founding member of Puntalytics, the leading sports analytics Twitter account about NFL punting. He’s been cited in renowned publications such as ESPN, The New York Times, and The Athletic. In addition to his professional accomplishments, Jack is a semi-retired professional opera singer with a passion for the arts. He holds degrees in music from Yale College and the Guildhall School of Music & Drama.

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