George Meressa Founder & CEO, Clear Ads
Helping brands grow sales and organic rank on Amazon since 2009.
- Founded Clear Ads in 2011
- Worked with 1,000+ advertisers
- Business Management degree
Biography
George Meressa is the Founder and CEO of Clear Ads, the Amazon-specialist agency he founded in 2011. He has worked in digital advertising since 2009, first across Google, Amazon, Bing, LinkedIn and Facebook paid media, before concentrating fully on Amazon. Today Clear Ads helps brands grow sales and organic rank through Amazon PPC, Amazon DSP and full-service Seller and Vendor account management, and has consulted and worked with over 1,000 advertisers.
George’s expertise is hands-on: campaign structure, search query and search term analysis, conversion rate, sales velocity, and DSP both on and off Amazon. Published Clear Ads case studies include a supplement brand cutting TACoS by 60.63% in three months, a beauty brand lifting conversion 48% on DSP while reducing spend 13%, and a cleaning-products supplier growing sales 207% in a single month.
He speaks regularly at Amazon seller events worldwide, including PPC Mastery Summit, Seller Fest, amaNordic, the Ecom India Summit, PPC Congress, Accelerate and Konferencja Amazon Biznes Know How. He has appeared on the Keep Optimising and Intentwise Connect podcasts, publishes on the Clear Ads blog and Amazon Advertising Podcast, and was named in TechRound’s BAME 50 in 2021. He holds a degree in Business Management.
Proven Results & Case Studies
Turning an unprofitable scaling supplement brand into profitability within 3 months of management
60.63%↓
TACOS reduction in 3 months
16.9%↑
Conversion rate increase
46%↓
Reduction in ad spend month 1
The previous agency was too aggressive on keywords, causing a dip in profitability. Clear Ads proposed a plan to allocate budget efficiently, focusing on high-volume keywords where we excelled in conversion rates and aligning with SEO updates.
Revolutionizing Beauty: Boosting DSP Revenue by 48% While Slashing Ad Spend by 13%
13%↓
48%↑
Conversion rate increase
The overarching goal was to rejuvenate sales and amplify brand awareness within the beauty category. Specifically, strategies aimed to optimize ad spend efficiency, bolster Return on Ad Spend (RoAS), and navigate inventory challenges.
How Clear Ads Helped a Cleaning Products Supplier Boost Profits by 20% with a Strategic Repricing Overhaul
18.81%↑
207%↑
8.2 to 1.5↑
A leading home organization brand was seeing strong conversion rates on its hero product but lagging in traffic and total sales. Analysis of keyword and performance data revealed we were under-indexing on high-value search terms due to lower organic visibility.
Featured events, podcasts & press recognition
Speaking
- PPC Congress
- Seller Sessions Live
- PPC Mastery Summit
- amaNordic
- Ecom India Summit
- EvoLatam Expo
- European Seller Conference
- Seller Fest
- Accelerate
- AVASK/Helium 10 Elite Milan
- Konferencja Amazon
- Biznes Know How
Podcasts & Video
- Keep Optimising (ep. 273)
- Intentwise Connect
- Clear Ads Amazon Advertising Podcast
- The Man Behind The Brand Podcast
Press & Recognition
- TechRound BAME 50 (#12, 2021)
- My London News feature; 2026 AI-search-optimisation coverage
